Tom LaSorda

There aren't that many people in the world who have a stronger emotional connection to Chrysler Corp. than Lee Iacocca, father of the minivan and savior for Chrysler during the early '80s. In an article featured in BusinessWeek, Iacocca reveals his feelings and thoughts about Daimler AG's sale of ...

The newly minted Chrysler Corp. held its first press conference today and carryover CEO Tom LaSorda made it clear that all of Chrysler's brands will be kept together after the sale to Cerberus Capital Management goes through. Many have been wondering if Cerberus would pull an Edward Lewis à ...

You too can front like you're a member of the press when Chrysler CEO and President, Tom LaSorda addresses questions from the seething throngs during a press conference today at 1:30 PM EST. Naturally, the topic of conversation will be the sale of Chrysler to Cerberus Capital Management. We're not ...

With all the news surrounding the possible sale of Chrysler, it's nice to know that the forlorn automaker is still looking to the future and revamping aging production centers.An announcement is expected later this week regarding a new axle plant that will supposedly be built somewhere northeast of ...

There are plenty of reports today that morale at Chrysler is in a tailspin right now due to all of the rumors swirling about the potential sale of the company. Having been through several buyouts and mergers (both attempted and successful) in the past 15 years, I know that one of the worst things ...

var digg_url = 'http://www.digg.com/business_finance/Chrysler_Group_comes_up_with_plan_to_save_company_or_be_sold_off'; Project X has now officially been renamed the Recovery and Transformation plan by the Chrysler Group, which plans to reduce its workforce by 13,000 people between now and 2009. ...

We have more details on the rumored restructuring plan that the Chrysler Group is expected to announce on February 14th. First, it's dubbed internally as "Project X", which must mean it involves chimpanzees and large doses of radiation. In addition to radiated chimps (we're kidding, click the link ...

Despite early assumptions, it looks like the Dodge Hornet has been swatted down for now. The news comes out of a talk Chrysler's media-only Firehouse blog recently had with Chrysler Group President and CEO Tom LaSorda.

Chrysler Group CEO Tom LaSorda travelled to DaimlerChrysler's headquarters in Stuttgart, Germany, last Wednesday to present a restructuring plan to the company's management board. The Detroit News reports that the plan will involve job cuts and and the closing of at least two plants in the U.S. The ...

During a meeting with Detroit-area dealers, Tom LaSorda, Chrysler group's CEO, expressed his displeasure with the current advertising route employed by the Detroit New York offices of BBDO.He specifically singled out the ad where a stranded motorist enlists the help of a Nitro driver to jump his ...