TigerWoods


Tough Times: GM ends endorsement deal with Tiger Woods

Celebrity endorsements are a powerful thing. For instance, when you see someone wearing a set of fly Nike high tops, Michael Jordan invariably comes to mind. And when you see a Buick Rendezvous roll by, no doubt an image of Tiger Woods is conjured. Alright, so maybe the greatest golfer ever got the short end of that 9 iron, but it doesn't matter much anymore as General Motors has announced that its ending Buick's nine-year endorsement deal with Tiger Woods effective December 31, 2008. GM says the decision to separate was amicable and mutual ... Read more →

Buick rethinking Tiger Woods endorsement contract Chris Shunk

Tiger Woods has been a Buick spokesman since 1999, but both General Motors and the greatest golfer of all time are in a holding pattern regarding a new endorsement contract. Tiger's current deal, ...

Car company sponsorships "clicking" with golfers Chris Shunk

Golf can be a very expensive and exhaustingly difficult sport to play, but watching the pros makes hitting the dimpled little ball seem like child's play. Pro golfers can have the same effect on the ...

$100K for a Tiger Woods-used Enclave? Seriously? Alex Nunez

Click image for a gallery of the Enclave used by Tiger Woods In January, EA Sports held an online contest for Tiger Woods 08 players on the XBOX 360. First prize was a 2008 Buick Enclave CXL courtesy ...

Who's your caddy? Buick offering Tiger Woods for a day Michael Harley

Our favorite 32-year-old Buick ambassador, Tiger Woods, wants to carry your clubs. That's right, the world's greatest golfer wants to be your caddy. The humbling act is all part of Buick's new ...

Buick demotes Tiger Woods, OnStar picks him up 2 years ago on Autoblog

Man, we really feel for Tiger Woods. Just three days after the birth of his first child, Sam Alexis Woods, the guy basically gets canned by Buick as their numero uno spokesperson. Seriously, how's a guy that swings a club for a living going to support a family without endorsements like Buick's? ...

Bringing Bling to GM Through Pop Culture 2 years ago on Autoblog

Click the above image for more shots from the GM Style Event How many people associate the Chevy Monte Carlo with cool? How about the Buick Rendezvous? GM's doing everything it can to overhaul its lineup with more competitive products like the Saturn Aura and the Chevy Silverado. The battle to ...

VIDEO: Tiger attacks from the sandtrap with a Buick Ranier 2 years ago on Autoblog

Buick really scored a hole in one when they signed Tiger Woods to be the company spokesperson. Although not exactly the demographic, Buick's historical ties with the PGA make it a great marketing move. This video starts with Tiger looking for his "lost" wedge. As each group on the tee finds it, ...

Buick admits to teasing us with Tiger vid 3 years ago on Autoblog

I guess we can bill this as Update 2. We just showed you the video of Tiger Woods and the new Enclave and speculated that this "hidden cam" vid might be a fake. Not rocket science to figure that out, but until we had confirmation, we didn't want to call BS on GM. Well, they just called BS on ...

VIDEO: Tiger hearts the Enclave 3 years ago on Autoblog

UPDATE 1 - Commenter TheOne442 points out the most obvious confirmation (which your eagle-eyed Autoblog staff missed completely) that it's a Buick viral: the Buick logo that appears over the YouTube logo as the thing ends. Props to Buick for the neat stuff, though. Taking advantage of a level of ...

Tiger Woods to help intro Buick Enclave 3 years ago on Autoblog

GM's Chairman/CEO Rick Wagoner will join PGA superstar Tiger Woods to unveil the new-for-'08 Buick Enclave at this year's second L.A. Auto Show. Apparently moving the show to a new time slot in December to avoid the January competition with Detroit is already paying off for the L.A. organizers. ...

Buick auction includes a round with Tiger Woods 3 years ago on Autoblog

If you've been dreaming of playing a round of golf with Tiger Woods, look no further... An auction benefiting Buick Open charities is offering up the opportunity to bid on the chance to hit the links with the legendary linksmeister. Also up for bid are an autographed golf bag used by Tiger ...

Tiger Woods set to roll around in the dirt with Kiwis 3 years ago on Autoblog

Tiger Woods is used to long, commanding drives-- in fact, one could say he's made a habit of them. But the PGA's biggest star is set to trade in his golf clubs for a dirt oval stock car -- and in New Zealand, of all places. The Buick spokesman will dice it up with other celebrities (including ...






Autoblog Podcast #154: Gobbling up the News

Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.

 
 

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