The Black Mask Project


Nissan goes viral for GT-R with The Black Mask Project

True viral marketing just happens on its own and takes off from there, but big companies, automakers in particular, will pay agencies millions of dollars for an ad campaign that looks and feels viral, however is anything but. Take Nissan's new "viral" campaign for the GT-R that's scheduled to be unveiled soon at the 2007 Tokyo Motor Show. The campaign, called The Black Mask Project, is an obvious riff on the black covering that has masked the GT-R's nose in so many spy shots as of late. Of course, there's a website that is equal parts ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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