Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[GM breaking up with Big Oil in new commercial]]>http://www.autoblog.com/2008/06/10/gm-breaking-up-with-big-oil-in-new-commercial/http://www.autoblog.com/2008/06/10/gm-breaking-up-with-big-oil-in-new-commercial/http://www.autoblog.com/2008/06/10/gm-breaking-up-with-big-oil-in-new-commercial/#commentsFiled under: , , , ,



General Motors is apparently serious about it's green push and will be launching a new commercial later this month to show off its environmental intentions. The spot, created by McCann-Erickson, is GM's televised Dear John letter to Big Oil that begins by saying, "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other."

That spot will be bolstered by a Chevrolet green campaign and sponsorship during the Olympics that highlights GM's coming enviro-friendly tech. While the commercial is more than a little cheeky and unrealistic, when a major automaker even pretends to say goodbye to Big Oil, on national television no less, you know that things could truly be moving on.

[Source: Automotive News, sub req'd]

GM breaking up with Big Oil in new commercial originally appeared on Autoblog on Tue, 10 Jun 2008 17:23:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingchevroletenvironmentgmgreenmarketingtelevision commercialTelevisionCommercialTue, 10 Jun 2008 17:23:00 EST<![CDATA[Plane used in Honda skydiving ad crashed next flight]]>http://www.autoblog.com/2008/06/02/plane-used-in-honda-skydiving-ad-crashed-next-day/http://www.autoblog.com/2008/06/02/plane-used-in-honda-skydiving-ad-crashed-next-day/http://www.autoblog.com/2008/06/02/plane-used-in-honda-skydiving-ad-crashed-next-day/#commentsFiled under: , , ,



Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by then, but it's a little creepy to think of what would've happened if this tragedy had occurred on live television. The crash occurred in Toledo, Spain after the aircraft lost a wing, the cause of which is not yet known. Thanks to Satish for the tip.

[Source: BBC]


Continue reading Plane used in Honda skydiving ad crashed next flight

Plane used in Honda skydiving ad crashed next flight originally appeared on Autoblog on Mon, 02 Jun 2008 10:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>difficult is worth doingDifficultIsWorthDoinghonda adhonda ad plane crashhonda commercialhonda skydivinghonda spothonda tvhonda tv adHondaAdHondaAdPlaneCrashHondaCommercialHondaSkydivingHondaSpotHondaTvHondaTvAdplane crashPlaneCrashtelevision commercialtelevision spotTelevisionCommercialTelevisionSpottv spotTvSpotMon, 02 Jun 2008 10:31:00 EST