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Land Rover criticized by British tv viewers for 'racist' advertisement
A television advertisement for Land Rover's Discovery 3 (read: "LR3" in colonial English) has the British upscale SUV purveyor in hot water. Seventy-one viewers have filed complaints with the UK's Advertising Standards Authority for racist undertones vis-à-vis Inuit culture. In the ad in question, an Disco pulls up to a sled-mushing Inuit. The sledder is distracted by the Rover, only to fall off his mount after running into a snowdrift. The Eskimo then runs off after his sledge, whose dogs have pulled it off into the ... Read more →
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Land Rover criticized by British tv viewers for 'racist' advertisement 3 years ago on Autoblog
A television advertisement for Land Rover's Discovery 3 (read: "LR3" in colonial English) has the British upscale SUV purveyor in hot water. Seventy-one viewers have filed complaints with the UK's Advertising Standards Authority for racist undertones vis-à-vis Inuit culture. ...
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