Well, all the Camaro buildup is finally set to amount to something this Monday, when the real, final car is unveiled. Frankly, it was getting anti-climactic before the official photos leaked onto the web on Friday afternoon, but we'll look forward to hopefully seeing the SS car in the metal. That one's been conspicuously absent from all the photos that crammed the internet as soon as the dam burst. Anyway, whether you go for an RS with that punchy DI V6, or the SS with its LS3 power, chances are you'll be a happy camper.
So, to celebrate, we've gone and collected all the Camaro television commercials (and one 1980s promo video) we could find and packed them up into our handy new video player. When you're done watching one, pick another from the scrolling list under the main window and enjoy. We don't know how Chevy's gonna market the new car, but we're hoping for something more in line with the cool and dramatic 'Volcano" spot for the first-gen. It's a nostalgia overload, from the '70 "Super Hugger" spots to the cringe-fest 80s-era ads, right up to the 90s cars that spelled the end of the line. Until now.
Now, please excuse us while we hit the weekend classified pages. We've got a sudden craving for some IROC-Z garage candy. After all, this mid-summer weather is just perfect for T-Tops.
Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to trademark one of the most commonly used letters. Oh, and the ads? Let's just say its interesting to see the medium of video transmogrified into an ersatz page of text. Teaser spots and press release after the jump.
Westinghouse Digital had its PumpTop TV on display at CES. As described by the title, it's a flatscreen monitor that sits on top of a fuel pump. It gives the consumer something to do besides staring at passing vehicles while waiting around for the tank to fill. The unit is already in use at many gas stations throughout the United States. While the idea of being bombarded by even more advertising when out driving is not a pleasant thought, the TV network might be helpful in exposing folks to urgent news alerts such as bridge collapses, dust storms, or forest fires. In Southern California some pump televisions also display real-time traffic data in addition to weather, news and (of course) advertisements. While that can be useful info when trying to plan a route through clogged freeways, the downside of the PumpTop set is its poor screen visibility in extreme sunlight, which might explain why many stations equipped with the devices simply leave them turned off.
Michael Schumacher casts a pretty big shadow over all of F1, and nobody knows it better than Kimi Raikkonen. That's bred a little animosity by Ferrari's latest world champion to his septuple-crown predecessor, but that hasn't stopped either from fulfilling their contractual obligations towards their corporate overlords at Fiat by appearing side-by side, swapping keys in a television commercial for the new Fiat Bravo.
The ad reminds us of a similar spot filmed with uber-rivals Lewis Hamilton and Fernando Alonso earlier in the season for their employers at Mercedes-Benz. The same spirit of, ahem, "camaraderie" permeates this Fiat spot, filmed in German, in which Kimi and Michael take turns behind the wheel and riding shotgun. Follow the jump for the video, complete with – God bless 'em – English subtitles.
While it might be a dubious pursuit to rehash old B-level (or lower) TV series for a new generation, the possibility of a crap product has never stood in the way before. Indeed, the retreading of Knight Rider is underway, with shoots already taking place. Love it or hate it, it will hit the small screen, and if you can get over the fact that it's not the original, it might be fun. If it's rotten, it won't hang around long anyhow. It's not like the original series was Citizen Kane, so let's just be thankful that there's a new shadowy flight into the dangerous world of a man who does not exist.
Hollywood blog The ODI managed to finagle some time on a location shoot for the new series and snapped some stills. There's no shots of the new KITT, but our old pal the Knight Industries Two Thousand is there in this garage scene. The premise apparently is that the old KITT is being rebuilt in a garage/lab after being totaled. The shop is set up with automotive parts and tools, as well as much-later F-Body than the original (check out the taillights). We would have imagined that KITT's powerplant was something more exotic than a carbureted small block with an Eaton-style supercharger. Maybe that's the engine they removed to put in the exotic hydrogen turbine, or nuclear reactor, or whatever. Can we get a rewrite?
Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It's got several models coming up, including hot versions of the Grande Punto and 500. It's rebranded its S2000 rally racing team under the Abarth name, and has done the same with its sponsorship of Valetino Rossi's championship-winning Yamaha MotoGP bike. There's even talk about a dedicated sports car.
To tie together what is targeted as a blend between its racing prowess and road manners, the Fiat subsidiary has put together this creative little video that reminds us of that golden oldie, "The Little Old Lady from Pasadena". Thankfully they didn't put that into the soundtrack, letting us enjoy the uninhibited roar of the racing engine. Check it out after the jump and remember, "IN RACING WE TRUST!"
Here it is folks, the ethos of at least the second half of the 1980s, neatly encapsulated in 30 seconds. This 1989 home-market commercial launching the DOHC VTEC engine in the Honda Integra plays up the American appeal baked into the car. Badged as an Acura here in the States, the Integra was cementing the reputation of Honda's upmarket rides in a market that still viewed Honda as a maker of economical, inexpensive cars. The bludgeon-y juxtaposition of an Integra zipping around and Alex P. Keaton Michael J. Fox doing backflips tells you how elated the Integra is supposed to make you feel, but this commercial just makes us feel old. From the opening chord stabs on the Yamaha DX7 to the Huey Lewis soundtrack, this little spot brings 1989 flooding back with a veangance. Many a sunny summer afternoon was whiled away cruising the bike lane with a mongrel Diamondback Viper picked from the trash and resurrected. Integras were starting to get noticed as cars enthusiasts could love, and being junior enthusiasts, we took notice when one motored by. They look especially good when sunset is near, on a winding road dappled with golden sunlight. Ahh, memories - white or red are particulary striking, too. What's nice to see is that MJF could handle something other than a DeLorean, but we still want to know, "hey kid, what's with the life preserver?"
We tried hard to get a podcast going last week, but it just wasn't good enough. This week, the internet gods smiled on us with solid connections that cleared the way for our incisor-sharp banter. Kicking off #72, we discuss the dual surprise from Ford and GM - profit! The US operations showed losses, but overseas branches pulled in the dough, and as Alex points out "money is money." Moving on to less dull subjects, the MINI Clubman was officially unveiled, and it seems like all of the growth is in its arse. There's more legroom in the back seat, and cargo space gets a boost, as well. In typical German fashion, they took the long way around to achieve what could have been a simple platform stretch. Speaking of Germans - Wolfgang Bernhard is officially in at Chrysler. That is, if Hades 3-headed guard dog can pull it together on the funding side. It's not much of a surprise, and we hope that he can right the good ship Chrysler.
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As far as rivalries go in Formula One, the competition between two drivers in the same team is far more intense than that between rival squads. Few have articulated that point quite as vividly as Fernando Alonso and Lewis Hamilton, the two star drivers at McLaren-Mercedes. One's a returning back-to-back world champion, and the other a wet-behind-the-ears rookie if there ever was one. But yesterday's race notwithstanding, the rookie's been acing the champion in classic style. As anyone who's been following this post-Schumacher season can tell you, it's been pretty intense.
Leave it to the Germans to lighten things up a bit. (Yeah, the Germans.) Mercedes, who, don't forget, through its Ilmor subsidiary, supplies the engines for Lewis' and Fernando's cars, put together this commercial. The video after the jump reminds us of two things: (a) a scene from that *ahem* "classic film" Days of Thunder, and (b) just how childish men can get... especially when it comes to fast cars.
Tom and Ray Magliozzi might be the first to admit that most people on the radio have faces that suit the medium, to put it delicately. There's no place to hide when you make the jump to television, but the Tappet brothers have avoided that with their new animated sitcom PBS will be rolling out next summer. The show is not yet named; a contest soliciting names from fans of the pair's radio show will be announced soon. Plots will center around the oft-discussed hijinks that the brothers snort and chortle over between calls. The fictional Car Talk Plaza, located in Cambridge Massachusetts' Harvard Square, will be coming to life, and the cast is fleshed out with a variety of supporting characters, most of which seem to be based on real individuals, or composites of several people.
For all their self-deprecating humor, Car Talk is one of the most popular shows on NPR, and their producer, Doug Berman, is on board for the TV series as well. The Magliozzi's animated series will be the first primetime animated show aimed at a general audience for PBS. There's a talented team behind the show, and it may even bring new eyeballs to sometimes fusty PBS. In addition to the show, there's a partnership with the American Association of Motor Vehicle Administrators in which the animated stars deliver safe driving messages to drivers while they suffer in line at DMVs, as well as on educational materials and on the web. We wonder if that effort will be called "Don't Drive Like My Brother."
Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "the power of h" and features television spots, print spreads, and other media that depicts an environment where H has given up all other pursuits for a post in the Lexus Hybrid revolution. It's clever, and we're glad that Lexus didn't actually try to trademark one of the 
We tried hard to get a podcast going last week, but it just wasn't good enough. This week, the internet gods smiled on us with solid connections that cleared the way for our incisor-sharp banter. Kicking off #72, we discuss the dual surprise from 
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