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NYC teens design $9,000 Nissan econocar
Nissan's got the right idea when it comes to sussing out what young urban car buyers want: ask them. It's more than just a focus group, though. Nissan actually worked with 18 New York teenagers to educate them about the car design process and how to spot trends. The automaker has teamed up with Sweat Equity Enterprises to give teenagers from underprivileged backgrounds a taste of the huge cornucopia of opportunities there are in the world. Six different teams competed to design the winning concept, the prize being a model of the winner. The ... Read more →
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NYC teens design $9,000 Nissan econocar 2 years ago on Autoblog
Nissan's got the right idea when it comes to sussing out what young urban car buyers want: ask them. It's more than just a focus group, though. Nissan actually worked with 18 New York teenagers to educate them about the car design process and how to spot trends. The automaker has teamed up with ...
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