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Good Call: Detroit 3 opt out of Super Bowl ads
During this Sunday's Super Bowl, the Big Three automotive advertisers will be Hyundai, Audi and Toyota, not Ford, GM and Chrysler. In fact, the Detroit Three will be completely absent from the proceedings for the first time since 2001. At a going rate of $2.8 million to $3 million per 30-second spot, we can't say we blame them for sitting this one out. Granted, they'd get roughly 200 million eyeballs for their ads, but with every American citizen watching each and every personal -- and governmental -- expenditure, it would be hard to justify ... Read more →
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Good Call: Detroit 3 opt out of Super Bowl ads 10 months ago on Autoblog
During this Sunday's Super Bowl, the Big Three automotive advertisers will be Hyundai, Audi and Toyota, not Ford, GM and Chrysler. In fact, the Detroit Three will be completely absent from the proceedings for the first time since 2001. At a going rate of $2.8 million to $3 million per 30-second ...
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