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12Lamborghini Huracán Super Trofeo surfaces in Monterey

Sometime tomorrow, Lamborghini is expected to reveal the new Huracán LP610-4 Super Trofeo and kick off a new era for its spec racing series. But before it does, a videographer on the ground going by the handle Carspotter Jeroen has released this clip of the latest Lambo racer preparing for its closeup.

3Lamborghini previews new Huracán Super Trofeo

The arrival of the new Huracán is big news for Lamborghini, replacing the company's long-serving Gallardo. Not only had the previous V10 supercar been on the market since 2003 (admittedly with significant updates along the way), it also served as the backbone for the Super Trofeo series. Now it's time, however, for the Huracán to take over on the racetrack, too.

6Dax Shephard, Lamborghini Super Trofeo racer?

Dax Shepard is no Paul Newman, nor even Patrick Dempsey, but he has a pretty cool gig mixed with plenty of acting and racing. While you might know him from Hollywood comedies like Employee of the Month and Hit & Run, the Michigan native now seems to be dabbling in road racing after competing in the Lamborghini Blancpain Super Trofeo North America, and to celebrate, Lamborghini has issued a new short video introducing Shepard and kicking off its new pro-am racing series.

8Lamborghini Super Trofeo series will rent you a race car for $35k, all expenses included

Racing isn't cheap. The cars often command six-figure price sums, race teams don't work for free and then you have to get the car to races while feeding it an endless supply of tires. It's no surprise then that owning a race team is a multimillion-dollar affair, but Lamborghini and its North American Blancpain Super Trofeo series is a new way for licensed racers to get behind the wheel of a racecar for a much lower price.

62013 Lamborghini Gallardo LP570-4 Super Trofeo racecar is unveiled

Lamborghini has announced its 2013 Gallardo LP570-4 Super Trofeo racer, a version of the standard LP570-4 that has been prepped to race in the Italian company's one-make series sponsored by Blancpain.

10Limited-edition hardcore Lamborghini Gallardo 570-4 Super Trofeo Stradale leaks out

The Aventador is the Lamborghini that's currently getting all the attention, but the automaker doesn't want its entry-level Gallardo range to feel left out. Enter the "all-new" Lamborghini Gallardo LP570-4 Super Trofeo Stradale. Named after the famed one-make race series created as a collaboration between Blancpain and Lamborghini, this limited-edition Gallardo will drop weight while adding racecar spec goodies.

4Obviously Subtle: Blancpain Chronograph for the Lamborghini Super Trofeo

Some merchandising efforts are forced, while others you can see coming from a mile away. Swiss watchmaker Blancpain's sponsorship of the Lamborghini Super Trofeo series certainly falls in the latter category, especially with huge pictures of their timepieces emblazoned on the side of the Gallardo spec racers. So it came as no big surprise when Blancpain launched its Super Trofeo chronograph. The only surprise was the total lack of branding on the wristwatch itself. (Though that should have been

10Lamborghini Super Trofeo stars in one-make race series

Click above for a gallery of the Lamborghini Super Trofeo racer

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