Autoblog

Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[GM pulls advertising from next Super Bowl after Facebook exit]]>http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/http://www.autoblog.com/2012/05/21/image-needed-gm-pulls-advertising-from-next-super-bowl-after/#commentsFiled under: Marketing/Advertising, GM

The overhaul of General Motors' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive and that variety is called for. Thirty-second spots for next year's big game are projected to cost $3.8 million.

The development comes quickly after GM decided to stop buying ads on Facebook citing a lack of effectiveness (to which Ford responded), and comes during a year of realignment efforts throughout the company: a global review of accounts began earlier this year and some were quickly let go, a brand new agency was created for Chevrolet and set up shop in Detroit, and personnel are being realigned.

The General's global ad spend in 2011 was $4.7 billion, and word is that GM doesn't plan on spending less, it only wishes to spend better - Ewanick says the changes made so far will net the company $2 billion in savings over the next five years. It's clear he's looking to unlock more efficiencies; observers say that GM is also trying to improve its ad performance overseas and find better ways to reach demographics that have migrated in all directions and to all media.

GM pulls advertising from next Super Bowl after Facebook exit originally appeared on Autoblog on Mon, 21 May 2012 08:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ad agencyadvertisinggeneral motorsgmjoel ewanickmarketingsuper bowlsuper bowl adssuper bowl commercialsMon, 21 May 2012 08:59:00 EST

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20241095 http://www.blogcdn.com/www.autoblog.com/media/2012/05/gm-logo-nov2010_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/gm-logo-nov2010.jpg <![CDATA[Acura apologizes after casting "not too black" actor in Super Bowl ad]]>http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/http://www.autoblog.com/2012/04/18/acura-apologizes-after-casting-not-too-black-actor-in-super-bo/#commentsFiled under: Marketing/Advertising

Acura's Super Bowl ad starring Jerry Seinfeld

We loved the hilarious Super Bowl ad for the coming-some-day-but-not-anytime-soon Acura NSX starring Jerry Seinfeld, but we really wish it would have popped back onto our radar for a different reason than this. (Like a production announcement from Honda.) TMZ is reporting that when the commercial was cast, the ad the agency responsible had sought an African-American actor to play the car dealer who was, "Nice looking, friendly. Not too dark." And the website has a copy of the document to prove it.

To paraphrase one of Seinfeld's catch phrases: "Yes, there's everything wrong with that."

While we'd like to think that some day the obvious interpretation might be that the casting director was referring to the actor's mood, clearly that's not the case here. TMZ says an unnamed source associated with the commercial told it that "not too dark" had something to do with lighting and special effects, and we hope that's true. Still, the way the brief description reads, it certainly sounds like whomever was casting the spot thinks dark-skinned people are neither nice nor friendly.

We're not about to throw Honda under the bus - it was, after all, an outside ad agency named RP& that shot the ad, according to Motoramic - as the automaker apologized, issuing the following statement:

We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.

We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.

The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.

While we're glad to see Honda react promptly and properly, re-watching the commercial gave us further pause: If Honda indeed sought to cast an African-American in a prominent role, did it consider an African-American for the part of the guy who's first on the list for the NSX, as opposed to the salesperson?

Scroll down to watch the commercial for yourself.

Continue reading Acura apologizes after casting "not too black" actor in Super Bowl ad

Acura apologizes after casting "not too black" actor in Super Bowl ad originally appeared on Autoblog on Wed, 18 Apr 2012 17:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>acurajerry seinfeldnsxseinfeldsuper bowlsuper bowl 2012super bowl adssuper bowl commercialsWed, 18 Apr 2012 17:28:00 EST

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20218767 http://www.blogcdn.com/www.autoblog.com/media/2012/04/acura-seinfeld-ad-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/04/acura-seinfeld-ad-opt.jpg <![CDATA[Chrysler turns to ground game with new "Second Half" ads post Super Bowl]]>http://www.autoblog.com/2012/03/30/chrysler-turns-to-ground-game-with-new-second-half-ads-post-su/http://www.autoblog.com/2012/03/30/chrysler-turns-to-ground-game-with-new-second-half-ads-post-su/http://www.autoblog.com/2012/03/30/chrysler-turns-to-ground-game-with-new-second-half-ads-post-su/#commentsFiled under: Marketing/Advertising, Chrysler, Dodge, Jeep, Ram

Chrysler today is launching a continuation of its Halftime In America ad effort for the Ram pickup, Chrysler 300, Dodge Challenger and Jeep Wrangler.

The new ads do not feature Clint Eastwood, as the February Super Bowl ad did.

The Ram ad, titled "Tommy and The Ram," is a vignette that depicts a wife's admiration for her husband's hard work and determination to provide for his family in any economic environment. There is a great line in this ad as he drives his Ram to a job site: "Where there's a truck, there's a job." The idea here is that as long as he has a reliable truck, he always has a chance to earn.

The ad for the Chrysler 300 is told through a father talking about his pride in his son making his own way in life, while the Wrangler spot is told through the story of a young daughter adapting to a new life and new city with her family.

The ads will be breaking during the NCAA Men's basketball semi-finals, NHL games, NASCAR, Mad Men and the American Country Music Awards.

Watch all four ads below.

Continue reading Chrysler turns to ground game with new "Second Half" ads post Super Bowl

Chrysler turns to ground game with new "Second Half" ads post Super Bowl originally appeared on Autoblog on Fri, 30 Mar 2012 11:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>1500300300 my son stevenchallengerchryslerdodgehalftime in americajeepjenny in the jeep wranglerramshaun in the challengersuper bowltommy and the ramwranglerFri, 30 Mar 2012 11:25:00 EST

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20204907 http://www.blogcdn.com/www.autoblog.com/media/2012/03/tommy-and-the-ram_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/03/tommy-and-the-ram.jpg <![CDATA[Infographic: Super Bowl ads that won and whiffed]]>http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/http://www.autoblog.com/2012/02/22/infographic-super-bowl-ads-that-won-and-whiffed/#commentsFiled under: Car Buying, Marketing/Advertising

Seventeen days after the Super Bowl and we're still talking about the commercials. Crazy, we know, but that's how significant these ads are, and why the $3.5 million price tag for airtime during the game seems almost justified... almost.

Yesterday we reported that YouTube had crowned Chrysler's "Halftime in America" as the most watched car commercial from the Super Bowl (an M&M's ad nabbed the #1 most viewed overall spot). But YouTube views don't mean much to automakers that are trying to sell cars. They want to know if their multi-million dollar Super Bowl ad directly increased interest in the vehicles they're selling.

To answer that question we have this infographic from car-shopping website CarWoo!. While we wouldn't blame you for guessing that Chrysler and Clint Eastwood drummed up the most car-shopper interest, you'd be wrong. According to the numbers crunched by CarWoo!, Chevrolet received the highest lift in consideration after the big game at 61 percent. Chrysler was second with a 26-percent lift and Toyota third at 25 percent. Brands with big ads like Acura, Volkswagen and Honda, however, saw no lift in interest after the Super Bowl.

Chevrolet's performance here can be partially attributed to the volume of ads it ran before, during and after the Super Bowl. It was by far the most prolific auto advertiser. But not all of its ads were winners. While commercials for the Sonic, Camaro and Silverado contributed positive lift, the ad for the Volt did nothing to help raise the bottom line of consumer interest.

Also interesting to note is the back-of-the-pack performance of Cadillac, which, despite boasting that its ad for the ATS was the most watched advertisement of all time, only saw a six-percent lift in interest.

Follow the jump for the full infographic from CarWoo!.

Continue reading Infographic: Super Bowl ads that won and whiffed

Infographic: Super Bowl ads that won and whiffed originally appeared on Autoblog on Wed, 22 Feb 2012 17:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>atsaudicadillaccamarocarwoochevroletchevychryslerhalftime in americahondainfographicsilveradosonicsuper bowlsuper bowl adssuper bowl commercialsvolkswagenvoltWed, 22 Feb 2012 17:59:00 EST

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20177368 http://www.blogcdn.com/www.autoblog.com/media/2012/02/carwoo-superbowl-infographic-v4-2012.02.21-opt2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/carwoo-superbowl-infographic-v4-2012.02.21-opt2.jpg <![CDATA[Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video]]]>http://www.autoblog.com/2012/02/21/chryslers-clint-eastwood-ad-named-top-super-bowl-car-commercial/http://www.autoblog.com/2012/02/21/chryslers-clint-eastwood-ad-named-top-super-bowl-car-commercial/http://www.autoblog.com/2012/02/21/chryslers-clint-eastwood-ad-named-top-super-bowl-car-commercial/#commentsFiled under: Marketing/Advertising, Chrysler, Celebrities

Chrysler Halftime in America ad Clint Eastwood

It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood has been named the top Super Bowl car commercial of 2012.

For those keeping track of such things, Chrysler's commercial has over 10.5 million views on YouTube, though we do feel the need to remind everyone that the video was unavailable for a few hours the morning after the Big Game, which we'd imagine is one of the highest traffic times for such advertisements.

The only other commercial from an automotive company that made YouTube's top five Super Bowl commercials was "2012" from General Motors - itself controversial due to Ford's attempted cease-and-desist request before it aired on the worldwide stage.

The number one ad, you ask? That would be M&M's "Just My Shell" commercial. Guess there really is no accounting for taste... we prefer our M&Ms to be green, just like everyone else. Feel free to watch Chrysler's winning ad one more time after the break.

Continue reading Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video]

Chrysler's Clint Eastwood ad named top Super Bowl car commercial [w/video] originally appeared on Autoblog on Tue, 21 Feb 2012 19:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chryslerclint eastwoodclint eastwood adhalftime in americaimported from detroit adsuper bowlsuper bowl adssuper bowl commercialssuperbowlsuperbowl commercialsTue, 21 Feb 2012 19:29:00 EST

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20176424 http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-halftime-in-america-clint-eastwood-1329861518_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-halftime-in-america-clint-eastwood-1329861518.jpg <![CDATA[<i>Saturday Night Live</i> mocks Chrysler's Clint Eastwood Super Bowl ad]]>http://www.autoblog.com/2012/02/20/saturday-night-live-mocks-chryslers-clint-eastwood-super/http://www.autoblog.com/2012/02/20/saturday-night-live-mocks-chryslers-clint-eastwood-super/http://www.autoblog.com/2012/02/20/saturday-night-live-mocks-chryslers-clint-eastwood-super/#commentsFiled under: Etc., Marketing/Advertising, Videos, Chrysler, Celebrities, Humor

Bill Hader as Clint Eastwood

It was only a matter of time before someone took a crack at parodying the most recent Super Bowl commercial from Chrysler. Saturday Night Live has stepped up to the plate with a new skit featuring none other than Bill Hader in Clint Eastwood's shoes and scowl. The spot pokes fun at the unintentionally political ad, with Hader scowling his way through a third-quarter speech. We won't ruin the ending for you, but we will say the skit features the phrase "tiny little chicken legs." Comedy gold.

Chrysler came under fire shortly after the company's game-day spot aired. The commercial featured Clint Eastwood drawing parallels between the fall and resurrection of Detroit and the rest of America. Critics complained the spot was a thinly veiled argument for a second term for the Obama Administration. Eastwood, a republican who was vocally against the auto bailout, quickly denied those claims. Hit the jump for both the SNL skit and the original ad.

Continue reading Saturday Night Live mocks Chrysler's Clint Eastwood Super Bowl ad

Saturday Night Live mocks Chrysler's Clint Eastwood Super Bowl ad originally appeared on Autoblog on Mon, 20 Feb 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>bill haderchryslerclint eastwoodsaturday night livesnlsuper bowlsuper bowl commercialvideoMon, 20 Feb 2012 11:57:00 EST

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20174999 http://www.blogcdn.com/www.autoblog.com/media/2012/02/hader-as-clint-eastwood-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/hader-as-clint-eastwood-628.jpg <![CDATA[Hyundai's Canadian Super Bowl ads are full of yeti]]>http://www.autoblog.com/2012/02/11/hyundais-canadian-super-bowl-ads-are-full-of-yeti/http://www.autoblog.com/2012/02/11/hyundais-canadian-super-bowl-ads-are-full-of-yeti/http://www.autoblog.com/2012/02/11/hyundais-canadian-super-bowl-ads-are-full-of-yeti/#commentsFiled under: Coupe, Marketing/Advertising, Videos, Hyundai, Canada

Hyundai Sasquatch

Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's perspective, the feeling's mutual.

The Canadians didn't stop there: they made nine "Sasquatch on Set" clips to show what it's like working with yeti. Strangely, he never takes an interest in the Genesis Coupe when he's not working, but you can check out all the spots after the jump.

Continue reading Hyundai's Canadian Super Bowl ads are full of yeti

Hyundai's Canadian Super Bowl ads are full of yeti originally appeared on Autoblog on Sat, 11 Feb 2012 09:31:00 EST. Please see our terms for use of feeds.

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20165978 http://www.blogcdn.com/www.autoblog.com/media/2012/02/hyundaicanadasasquatch_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/hyundaicanadasasquatch.jpg <![CDATA[Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video]]]>http://www.autoblog.com/2012/02/10/silverado-super-bowl-ad-may-have-benefited-ford-more-than-chevy/http://www.autoblog.com/2012/02/10/silverado-super-bowl-ad-may-have-benefited-ford-more-than-chevy/http://www.autoblog.com/2012/02/10/silverado-super-bowl-ad-may-have-benefited-ford-more-than-chevy/#commentsFiled under: Car Buying, Truck, Etc., Marketing/Advertising, Videos, Work, Chevrolet, Ford

Chevrolet Silverado Ad

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, however, the spot may not have had the intended effect of pushing more eyes toward GM products.

According to TheCarConnection.com, the ad may have benefited Ford more than Chevrolet. Kelley Blue Book keeps an eye on which vehicles visitors to the site are interested in, and Ford saw an immediate uptick directly after the GM commercial aired. Ford didn't have a big Super Bowl ad this year.

That wasn't all. Ford continued to see a swell in shopping in the days after the Super Bowl. Interest in the Silverado, meanwhile, rose slightly when the ad aired before leveling off during the remainder of the game and falling shortly thereafter. Interest in the F-150, meanwhile, continued to surge. According to TheCarConnection.com, the F-150 saw a greater boost in shoppers week over week while the Silverado fell off by 25 percent. Turns out Ford shouldn't have been so upset about the spot after all. Click past the jump to see the ad one more time.

Continue reading Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video]

Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video] originally appeared on Autoblog on Fri, 10 Feb 2012 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingchevroletchevrolet silveradochevrolet super bowl adcommercialf-150fordford f-150marketingsilveradosuper bowlFri, 10 Feb 2012 11:01:00 EST

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20168926 http://www.blogcdn.com/www.autoblog.com/media/2012/02/silverado-ad_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/silverado-ad.jpg <![CDATA["Halftime in America" primarily filmed in LA, New Orleans]]>http://www.autoblog.com/2012/02/07/halftime-in-america-primarily-filmed-in-la-new-orleans/http://www.autoblog.com/2012/02/07/halftime-in-america-primarily-filmed-in-la-new-orleans/http://www.autoblog.com/2012/02/07/halftime-in-america-primarily-filmed-in-la-new-orleans/#commentsFiled under: Marketing/Advertising, Chrysler

Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los Angeles and New Orleans. The only footage of Detroit used in the "Halftime in America" commercial wasn't shot specifically for this year's ad, according to the report.

While this revelation isn't out-of-line given the imagery used, which was certainly less focused on Detroit than last year's Super Bowl commercial starring rapper Eminem, the fact that "Halftime in America" was not shot in Michigan is still another bitter pill to swallow for locals. Michigan's once-burgeoning film industry is reeling from state lawmakers' decision in October to cut film production incentives.

According to this report in The Huffington Post, the film industry was booming in the state before the cuts, leading to both job growth and millions spent by filmmakers on ancillary expenses. But a new state budget caps rebates to film productions at $25 million, nearly $100 million less than the state provided in 2010, according to the report. The decision has led some Hollywood producers to cancel plans to film in Michigan.

"Halftime in America" primarily filmed in LA, New Orleans originally appeared on Autoblog on Tue, 07 Feb 2012 18:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>chryslerchrysler super bowl adchrysler super bowl commercialclint eastwoodhalftime in americasuper bowlTue, 07 Feb 2012 18:31:00 EST

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20166024 http://www.blogcdn.com/www.autoblog.com/media/2012/02/detroit-bs-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/detroit-bs-628.jpg <![CDATA[Cadillac ATS earns GM another Most Watched Ad Ever title]]>http://www.autoblog.com/2012/02/07/cadillac-ats-earns-gm-another-most-watched-ad-ever-title/http://www.autoblog.com/2012/02/07/cadillac-ats-earns-gm-another-most-watched-ad-ever-title/http://www.autoblog.com/2012/02/07/cadillac-ats-earns-gm-another-most-watched-ad-ever-title/#commentsFiled under: Sedan, Performance, Marketing/Advertising, Cadillac, Luxury

When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups.

For the second year in a row, General Motors is claiming that it aired the most watched ad during the most watched event in U.S. TV history. We are speaking of the 30-second spot entitled "Green Hell" featuring the Cadillac ATS that aired during the game's most tense moments, right after the official two-minute warning was reached. The time was 9:37 PM EST and, according to analysis by Kantar Media, more people were watching NBC's broadcast at that time than any other.

And since this year's Super Bowl was again viewed by another record audience - 111.3 million viewers in the U.S., not to mention over a billion worldwide - the ATS ad therefore becomes the most watched advertisement on television in U.S. history.

We said this is the second time that GM has claimed this crown. The first was with last year's Camaro commercial called "Miss Evelyn." To see the two most watched spots in U.S. television history back-to-back, just follow the jump.

Continue reading Cadillac ATS earns GM another Most Watched Ad Ever title

Cadillac ATS earns GM another Most Watched Ad Ever title originally appeared on Autoblog on Tue, 07 Feb 2012 16:29:00 EST. Please see our terms for use of feeds.

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20166559 http://www.blogcdn.com/www.autoblog.com/media/2012/02/2013-cadillac-ats-016-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/2013-cadillac-ats-016-opt.jpg <![CDATA[Chrysler, Clint Eastwood respond to criticism that Super Bowl ad was political]]>http://www.autoblog.com/2012/02/07/chrysler-clint-eastwood-respond-to-criticism-that-super-bowl-ad/http://www.autoblog.com/2012/02/07/chrysler-clint-eastwood-respond-to-criticism-that-super-bowl-ad/http://www.autoblog.com/2012/02/07/chrysler-clint-eastwood-respond-to-criticism-that-super-bowl-ad/#commentsFiled under: Etc., Government/Legal, Marketing/Advertising, Chrysler

Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection.

If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood.

Republicans like Karl Rove have come out in opposition of the ad, saying the spot was overtly political. It doesn't take massive leaps to see a potential correlation between the tagline "Halftime in America," itself a play on Ronald Reagan's famous "It's morning in America" line, and the current election season. Yet, in a radio interview yesterday, Chrysler Chairman and CEO Sergio Marchionne denied the advertisement was meant to do anything but stoke positive feelings toward the car company.

If Chrysler were hoping to put its weight behind a second term for President Obama, it chose an odd spokesperson in Eastwood. The actor has publicly spoken out against the auto bailouts in the past and even served as the Republican mayor of Carmel, California in the '80s. Hardly seems like the guy for pro-Obama flag waiving. A representative from Eastwood's production company told the Detroit Free Press, "The ad is not intended to have a political message, but rather one of American pride and job growth."

As if stepping into the pre-election mess weren't bad enough for Chrysler, the automaker also found itself in the midst of a copyright spat with NFL over the ad that saw the video yanked from YouTube just as it could have drawn the most traffic. The video later appeared on a separate channel. Follow the jump to watch the spot one more time.

Continue reading Chrysler, Clint Eastwood respond to criticism that Super Bowl ad was political

Chrysler, Clint Eastwood respond to criticism that Super Bowl ad was political originally appeared on Autoblog on Tue, 07 Feb 2012 11:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>barack obamachryslerchrysler super bowl adclint eastwoodclint eastwood super bowl adhalftime in americakarl roveobamapresident barack obamasuper bowlsuper bowl adsuper bowl adssuper bowl commercialsTue, 07 Feb 2012 11:28:00 EST

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20166020 http://www.blogcdn.com/www.autoblog.com/media/2012/02/itshalftimeinamerica02-opt2_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/itshalftimeinamerica02-opt2.jpg <![CDATA[Canada's Shaw creates a Super Bowl commercial, Canadian-style]]>http://www.autoblog.com/2012/02/06/canadas-shaw-creates-a-super-bowl-commercial-canadian-style/http://www.autoblog.com/2012/02/06/canadas-shaw-creates-a-super-bowl-commercial-canadian-style/http://www.autoblog.com/2012/02/06/canadas-shaw-creates-a-super-bowl-commercial-canadian-style/#commentsFiled under: Etc., Marketing/Advertising, Videos

Cadillac CTS-V and Ford Crown Victoria car chase

Here's a Super Bowl commercial that most of us probably missed, even those of you who stayed on the couch for all four quarters and didn't even get up during halftime.

It's a fantastic car-chase commercial that features a first-generation Cadillac CTS-V and a pair of iconic Panther-platform Crown Victoria Police Interceptors. The ad is promoting high-speed Exo service for Canadian cable provider Shaw, which explains the couch potatoes and flatscreens riding atop each car.

Check it out after the jump, and get another chuckle now that the newness of the U.S.-market spots has worn off.

Continue reading Canada's Shaw creates a Super Bowl commercial, Canadian-style

Canada's Shaw creates a Super Bowl commercial, Canadian-style originally appeared on Autoblog on Mon, 06 Feb 2012 18:26:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cadillaccrown victoriacts-vfordsuper bowlsuper bowl adssuper bowl commercialsuperbowlMon, 06 Feb 2012 18:26:00 EST

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20164893 http://www.blogcdn.com/www.autoblog.com/media/2012/02/shawexo_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/shawexo.jpg <![CDATA[AdSpotting Super Bowl Edition: Grading the Ads]]>http://www.autoblog.com/2012/02/06/adspotting-super-bowl-edition-grading-the-ads/http://www.autoblog.com/2012/02/06/adspotting-super-bowl-edition-grading-the-ads/http://www.autoblog.com/2012/02/06/adspotting-super-bowl-edition-grading-the-ads/#commentsFiled under: Marketing/Advertising

Just like Super Bowl XLVI had to have a winner and a loser, so do the commercials. We've assembled every car commercial that aired during the big game after the jump, along with a poll allowing you to vote on your favorite.

To help you decide, we've graded the ads based on the opinions of our own AOL Autos Editor-in-Chief David Kiley. Having been marketing editor at BusinessWeek, an Adweek and Advertising Age columnist and reporter, and an ad executive at three agencies that worked on Mercedes-Benz, Mazda and Cadillac accounts, Kiley's judgment counts more than most in this sort of discussion.

Follow the jump to review our report card and vote for your favorite Super Bowl car commercial in our poll. The automakers are listening, so use your vote to tell them the ad you liked most, and just maybe you'll see more like it next year.

Continue reading AdSpotting Super Bowl Edition: Grading the Ads

AdSpotting Super Bowl Edition: Grading the Ads originally appeared on Autoblog on Mon, 06 Feb 2012 11:57:00 EST. Please see our terms for use of feeds.

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20159830 http://www.blogcdn.com/www.autoblog.com/media/2012/02/nflsuperbowlspansb583.62e4978ac1204d73bddc9bcb67460ab9-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/nflsuperbowlspansb583.62e4978ac1204d73bddc9bcb67460ab9-opt.jpg <![CDATA[What happened to the Chrysler Super Bowl commercial?]]>http://www.autoblog.com/2012/02/06/what-happened-to-the-chrysler-super-bowl-commercial/http://www.autoblog.com/2012/02/06/what-happened-to-the-chrysler-super-bowl-commercial/http://www.autoblog.com/2012/02/06/what-happened-to-the-chrysler-super-bowl-commercial/#commentsFiled under: Videos, Chrysler

Missing Chrysler Super Bowl Commercial

The gritty Chrysler Super Bowl commercial starring Clint Eastwood may not have been as much of a shock - or as universally well-regarded - as last year's Eminem spot, but it's certainly going to have cube-dwellers trawling YouTube to catch another viewing. Problem is, Chrysler's YouTube channel ran into some problems this morning. Viewers attempting to watch the commercial instead got a message saying "This video is no longer available due to a copyright claim by NFL Properties LLC."

When we reached Chrysler spokeswoman Diana Gutierrez earlier today, she could only say, "We are investigating right now."

The video did become available on the Chrsyler YouTube channel by 11:00 AM Eastern time, though we are awaiting some explanation of what happened from Chrysler's PR team. As a stopgap measure while the Chrysler channel was still down, the ad was posted to another Chrysler YouTube page, PentastarVideo. Still, Chrysler's problems during a high-traffic part of the day means it must have missed plenty of eyeballs.

Watch the video after the jump.

Continue reading What happened to the Chrysler Super Bowl commercial?

What happened to the Chrysler Super Bowl commercial? originally appeared on Autoblog on Mon, 06 Feb 2012 11:29:00 EST. Please see our terms for use of feeds.

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20165261 http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-down-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-down-opt.jpg <![CDATA[Chrysler debuts "Halftime in America" Super Bowl ad]]>http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/http://www.autoblog.com/2012/02/05/chrysler-halftime-in-america-super-bowl-ad-clint-eastwood/#commentsFiled under: Marketing/Advertising, Chrysler

How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.

Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.

Stirring? We think so. See for yourself after the jump and let us know in the comments if you think Chrysler has created a worthy follow up to last year's commercial.

Continue reading Chrysler debuts "Halftime in America" Super Bowl ad

Chrysler debuts "Halftime in America" Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 20:44:00 EST. Please see our terms for use of feeds.

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20164860 http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-halftime-in-america-clint-eastwood_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/chrysler-halftime-in-america-clint-eastwood.jpg <![CDATA[Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad]]>http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/#commentsFiled under: Truck, Government/Legal, Marketing/Advertising, Chevrolet, Ford

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford's protest.

Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford."

Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time.

Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize."

Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds.

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http://www.autoblog.com/feed/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/20164804/article-detail.xml

20164804 http://www.blogcdn.com/www.autoblog.com/media/2012/02/silveradoadupsetford_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/silveradoadupsetford.jpg <![CDATA[Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]]]>http://www.autoblog.com/2012/02/05/did-hyundai-pull-mpg-claims-in-super-bowl-ad-due-to-consumer-wat/http://www.autoblog.com/2012/02/05/did-hyundai-pull-mpg-claims-in-super-bowl-ad-due-to-consumer-wat/http://www.autoblog.com/2012/02/05/did-hyundai-pull-mpg-claims-in-super-bowl-ad-due-to-consumer-wat/#commentsFiled under: Budget, Sedan, Etc., Government/Legal, Marketing/Advertising, Hyundai

2011 Hyundai Elantra

Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker's 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection Agency. As such, the group has sent letters to both Hyundai CEO John Krafcik and President Eok Jo Kim warning that if the automaker advertised the 40 mpg claim in the company's Super Bowl spots, Consumer Watchdog would release a retaliatory video of its own. The group has since followed through with that threat.

The Elantra spot scheduled to run during tonight's game, "Victory Lap," makes no mention of fuel economy whatsoever, focusing instead on the sedan's winning the 2012 North American Car of the Year award. When Hyundai previewed its first three Super Bowl spots on January 30, the automaker's official announcement indicated that this was the intent all along:

Finally, to round out the game-day lineup, Hyundai will celebrate its 2012 North American Car of the Year victory for Elantra with a new 30-second spot called "Victory Lap." The Elantra earned the prestigious award from a jury of 50 independent automotive media in early January.

Earlier today, we erroneously stated in this post that the ad running this evening was changed to not reflect the fuel economy numbers. Hyundai emphatically denies that any changes were made along the way.

In an email to Autoblog, Jim Trainor, Hyundai's senior group manager for product public relations, writes:

We never removed a fuel economy claim from our Elantra Super Bowl spot. It is, and always was, a focus on the North American Car of the Year award bestowed on Elantra. No group "made us" change our commercial and no outside group is going to dictate to us what the content of our commercials will be. The commercial you will see today is exactly how we meant it and exactly what it has been from the start.

Click past the jump for a look at the Elantra Super Bowl spot, the Consumer Watchdog clip about the vehicle's mileage claims and a press release from the non-profit.

In a related note, Popular Mechanics just-published real-world fuel economy test of two cars boasting 40 mpg EPA highway ratings is a very timely and interesting read. PM's test subjects?The Ford Focus SFE and the Hyundai Elantra.

Ultimately, when you get past all the noise, it's important to remember that "your mileage may vary" is a mantra for a reason.

Continue reading Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video]

Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure? [w/video] originally appeared on Autoblog on Sun, 05 Feb 2012 11:31:00 EST. Please see our terms for use of feeds.

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20164716 http://www.blogcdn.com/www.autoblog.com/media/2012/02/2011-hyundai-elantra-628_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/2011-hyundai-elantra-628.jpg <![CDATA[BMW entering Super Bowl fray with two spots for new 3 Series]]>http://www.autoblog.com/2012/02/03/bmw-entering-super-bowl-fray-with-two-spots-for-new-3-series/http://www.autoblog.com/2012/02/03/bmw-entering-super-bowl-fray-with-two-spots-for-new-3-series/http://www.autoblog.com/2012/02/03/bmw-entering-super-bowl-fray-with-two-spots-for-new-3-series/#commentsFiled under: Sedan, Performance, Marketing/Advertising, BMW, Luxury

BMW Super Bowl Commercial

In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012 3 Series.

The east coast ad promotes the Bimmer's heated steering wheel, of all the mundane features. But the SoCal spot showing off BMW Connected Drive's e-mail-reading ability is pretty darn funny, even if it is stereotypical mother-in-law humor. BMW has also created four additional commercials that it says will soon be appearing online on streaming sites like Hulu.

What's most notable here is that in none of the clips do we actually see The Ultimate Driving Machine driving, though we do see kids, a dog and twin babies.

Click past the jump to see all the videos and read the press release.

Continue reading BMW entering Super Bowl fray with two spots for new 3 Series

BMW entering Super Bowl fray with two spots for new 3 Series originally appeared on Autoblog on Fri, 03 Feb 2012 14:58:00 EST. Please see our terms for use of feeds.

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20164069 http://www.blogcdn.com/www.autoblog.com/media/2012/02/bmwspot-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/bmwspot-opt.jpg <![CDATA[Subaru eschews Super Bowl for doggy ads]]>http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/#commentsFiled under: Marketing/Advertising, Videos, Subaru

Subaru dog commercials

If we had to pick a Super Bowl advertising shtick that we're most susceptible to, it might just be dogs. Especially if they are driving cars.

But this is one ad campaign you won't actually see during the Super Bowl. Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.

Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.

Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog?

All four commercials and the press release are after the jump.

Continue reading Subaru eschews Super Bowl for doggy ads

Subaru eschews Super Bowl for doggy ads originally appeared on Autoblog on Fri, 03 Feb 2012 12:31:00 EST. Please see our terms for use of feeds.

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20163310 http://www.blogcdn.com/www.autoblog.com/media/2012/02/subaru-dogs-opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/02/subaru-dogs-opt.jpg <![CDATA[Clint Eastwood stepping in for Eminem in Chrysler Super Bowl ad?]]>http://www.autoblog.com/2012/02/03/clint-eastwood-to-step-in-for-eminem-in-chrysler-super-bowl-ad/http://www.autoblog.com/2012/02/03/clint-eastwood-to-step-in-for-eminem-in-chrysler-super-bowl-ad/http://www.autoblog.com/2012/02/03/clint-eastwood-to-step-in-for-eminem-in-chrysler-super-bowl-ad/#commentsFiled under: Marketing/Advertising, Chrysler, Celebrities

Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Game with Marshall Mathers - it's going with veteran actor Clint Eastwood.

According to the WSJ, Eastwood will feature in an expansive two-minute long ad and the action will likely center on the actor "giving the country a pep talk." While seemingly every other automaker has already spilled the beans on their Super Bowl marketing efforts, the Pentastar is playing its hand close to the vest, with the WSJ unable to get Chrysler to comment on the story.

Click past the jump for a quick refresher on Chrysler's Super Bowl ad with Eminem from 2011.

Continue reading Clint Eastwood stepping in for Eminem in Chrysler Super Bowl ad?

Clint Eastwood stepping in for Eminem in Chrysler Super Bowl ad? originally appeared on Autoblog on Fri, 03 Feb 2012 11:29:00 EST. Please see our terms for use of feeds.

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