Autoblog

Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work."

While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the brand at all. Past Subaru ads have communicated the rational reasons for purchasing a Subaru, but the marketing team now intends to key in on three specific subjects: the heart, the brain and the wallet, highlighting all of the considerations of a consumer looking for a new car. Will the new advertisements resonate with consumers? Dunno, but we do know that while we love ourselves some STI, there isn't much else that Subaru has to offer which make our hearts race.

[Source: Subaru]

Click above image for more live pics of the Subaru WRX STI

We've gone from being disappointed by the new Impreza, to pleasantly surprised by the WRX, to smitten by the STI. It looked OK in silver as the dust sheet came off, but stunning in metallic black on the Subaru stand's floor. The new STI's exterior details that set it apart from lesser siblings do not appear to be afterthoughts tacked on to a standard family car, but rather the way the family car was supposed to look in the first place.

The interior, too, is better put together and uses better materials than previous offerings from Subaru Tecnica International, but the dash will look pleasingly familiar to fans of the brand. Click below for a gallery taken at the live launch and view Subaru's official press release with all the specs after the jump.



All live photos ©2007 Justin Gardiner / Weblogs, Inc.