Subaru WRXSTI


What really makes a Subaru a Subaru? Love?

Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work." While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the population have no strong feelings toward the ... Read more →

Tokyo Motor Show: Subaru WRX STI debut Justin Gardiner

Click above image for more live pics of the Subaru WRX STI We've gone from being disappointed by the new Impreza, to pleasantly surprised by the WRX, to smitten by the STI. It looked OK in silver as ...

What really makes a Subaru a Subaru? Love? 1 year ago on Autoblog

Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ...

Tokyo Motor Show: Subaru WRX STI debut 2 years ago on Autoblog

Click above image for more live pics of the Subaru WRX STI We've gone from being disappointed by the new Impreza, to pleasantly surprised by the WRX, to smitten by the STI. It looked OK in silver as the dust sheet came off, but stunning in metallic black on the Subaru stand's floor. The new STI's ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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