With Project Genesis in full swing, new revelations from Steven Landry, Chrysler executive vice president for North American Sales, have shed some more light on the corporate strategy to trim waste and turn the company around. As of now, dealers are under the belief that the automaker intends to cut its lineup by one-third to one-half. Supporting that assumption, Landry told a crowd at Northwood University that "twins" -- vehicles built on the same platform yet are sold under different brand names -- are out (think Jeep Liberty / Dodge Nitro). As Chrysler has more than a handful of twins, sold under several different brands, their dilemma will be in choosing which twin gets the axe, and which gets to survive.
[Source: Detroit Free Press]
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