Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
When sports and cars come together, the world "super" often comes up – whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.
Lexus has been desperate to break out of its decidedly boring image for years. There is no doubt that it has made quality cars, but many of them have lacked for excitement. But with the new RC in 2014, especially the M4-fighting RC F version, it might finally turn some heads.
Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel's 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April's New York Auto Show.
As Danica Patrick prepares for her first NASCAR Sprint Cup race next weekend in the Daytona 500, she's apparently taking advantage of the publicity to try to remediate her image. After seven years of promoting her attractiveness with nearly equal billing to her race driving acumen, Patrick has asked the media to quit calling her "sexy."
Apparently, being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. And we can hardly blame them.
Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.
Need For Speed and Sports Illustrated have paired up to melt the minds of our nation's amorous and adrenaline-addicted young men. Need For Speed: The Run will feature a number of notable characters, including a pair of ladies based on genuine Sports Illustrated swimsuit models. Irina Shayk and Chrissy Teigen have lent their computer-generated effigies to the latest chapter in the Need For Speed saga. Shayk will play a rough-and-tumble girl who grew up in her father's mechanic shop while Teigen's
Most drivers love to see themselves in Sports Illustrated. It means they did something important like win the Indy 500. Danica Patrick appears in the most recent issue, but it's not for winning a race. Rather, her hot bod has landed the IndyCar driver in the annual Sports Illustrated Swimsuit Issue. We're not sure how many shots of her appear in the actual issue, but the magazine's website has posted 44 images of her climbing out of a driving suit wearing a teency weency bikini, an image that wi
For a bit of year-end nostalgia, it would be hard to beat reading Steve McQueen reviewing eight grand tourers in the August, 1966 issue of Sports Illustrated. The cars that get the nod from the man behind Bullitt and Le Mans are the Jaguar E-type 2+2, Aston-Martin DB6, Ferrari 275 GTS, Alfa Romeo Duetto Spider, Porsche 911, Mercedes 230 SL, Corvette Sting Ray, and 427 Cobra.
A recent issue of Sports Illustrated examined how global warming is affecting sports and athletes. The TV show Living on Earth this week interviewed the story's co-author, David Epstein, and features a transcript on its website.