Soul

Proving "Base" Means Anything But These Days The Soul is an unqualified hit. Sales of this playful econobox have increased year-over-year since it was introduced in 2009 as a 2010 model, with over 100,000 people bringing one home last year alone. In fact, the Soul was Kia's second-best-selling ...

We'll admit it: We're totally smitten with the Kia Track'ster Concept that debuted at last week's Chicago Auto Show. And it's not just because we like the idea of a 250-horsepower, all-wheel-drive hot hatch from Korea, it's because this concept shows bits and pieces of what the next-generation ...

The Soul has been a success for Kia, and a big part of that comes down to style. It's something which the Korean automaker has cultivated with a series of special editions, and this is the brand's latest. First previewed at the New York Auto Show last year, the Red Rock Special Edition has now ...

Expect the next Soul to look something like the Track'ster, with Kia deploying more than one variant. Kia's Track'ster Concept is one of the big hits of the Chicago Auto Show, one of the rare concepts that just screams, "Build me!" But after a thorough interrogation of Kia's PR team and an ...

Things are shaping up nicely for next week's Chicago Auto Show, key among them this new Kia concept called Track'ster. Riffing on the Korean automaker's hit Soul compact, the Track'ster keeps much of the small car's boxy style, but turns the wick up considerably by scrubbing the rear doors, ...

The come-hither 2012 Kia Rio has been bolting off dealer lots for obvious reasons that go beyond its $14,350 price. One of its noteworthy features for the U.S. market, especially for the segment, is stop/start, which Kia calls ISG for Idle, Stop & Go. Media feedback, however, has convinced ...

It's that time of year, folks. No, we're not referring to the oodles of time spent shopping for the holidays, we're talking about end-of-the-year lists. Kicking things off in the automotive spectrum is industry stalwart Ward's Auto, which has just released its annual 10 Best Engines ...

If you ask us, this 25 Hottest Products for 2011 list in Advertising Age isn't exactly packed with automotive excitement. But with Dove soap, Malt-O-Meal, and Goldfish crackers also claiming spots, perhaps we shouldn't be surprised that it's a Chevrolet Cruze, rather than a Camaro headlining the ...

Company: Kia Motors America Brand: Kia Medium: TV, In-Cinema, Social Media Ad Agency: David&Goliath Product: 2012 Kia Soul Campaign: "Share Some Soul" What We Like: There's no denying that consumers associate the Hamstars with Kia and the Soul. Even if you came upon this commercial part ...

Front Runner Improves On All Fronts The Kia Soul certainly didn't need a refresh. With more than 10,000 units flying out of showrooms each month and a growing list of awards and accolades under its belt, the Korean automaker's boxiest compact is a success story regardless of the angle. Yet, ...