Shell

We reported a couple weeks ago that Shell was pouring big money into furthering its brand association with Ferrari and F1 racing by filming what was projected to be the most expensive television advertisement ever to be produced. The commercial was set to feature a Ferrari F1 car racing through ...

There are a lot of superlatives that could be equally applied to Ferraris and to custom choppers by their respective enthusiasts, and we're not going to try to name them all. But that's probably why there have been so many efforts to blend the two, with varied results. One builder of custom ...

Ferrari North America has announced the schedule for the 2007 Ferrari Challenge series. The series gives private gentleman-racers the chance to compete in the longest-running sanctioned racing series behind the wheels of their own specially-prepared F430 Challenge cars at locations around North ...

Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the ...

The Caribbean doesn't usually factor in to the F1 world. There's no race on any of the islands. There are, of course, no teams based there. And the closest they have to a home-grown driver is British-born Lewis Hamilton, whose father comes from the region. But Barbados got a taste of the action ...

It was good enough to propel the Audi R10 to overall victory at Le Mans and through the 2006 ALMS season, and now select UK Shell stations will be offering the company's V-Power diesel fuel for use in the citizenry's daily drivers. It's said to deliver more power and clean cars' engines, but the ...

Did you like the last Shell Schumi ads we brought you? The commercials hit the German airwaves after the seven-time world champ retired, and we brought you episodes 1 & 3. Now, episode 2 has found its way onto the net, thanks to the same intrepid German fan. This one features Michael standing ...

Between jaunts to his private isle and the possiblity of a test driving gig, it's an apt question. However, Shell seems to have the answer... or an answer anyway. Plus, it's an entertaining one at that. In what appears to be a series of ads for German television, seven-time world champion Michael ...

Ferrari kicked off the American leg of its 20,000-mile Panamerican adventure this morning at a Los Angeles Shell gas station, and we were present for the rather important fill up. A pair of Ferrari 599 GTB Fioranos took on a full tank V-Power premium fuel and topped off with Q synthetic oil before ...

Back in August, two Ferrari 599 GTB Fiorano's began a 20,000-mile-long trek across the Americas. The trip began in Brazil and over the course of the next three months the two vehicles will wind there way through both South and North America, eventually completing their marathon in New York City ...