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Audi R10 TDI using biofuel for the first time

In the world of alternative power, not all fuels are created equal. This fact is true with ethanol, where the alcohol can be made using fairly inefficient processes, some of which involve corn, or using more advanced cellulosic methods which do not use a foodstock. Diesel too can come from either petroleum or from non-dino sources. You're probably aware that Audi has been assaulting various race tracks using its advanced diesel powered race cars, specifically its two-time Le Mans-winning R10 TDI, which has so far been running on what is known ... Read more →

Gas buyers favor brand, not price Michael Harley

Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are ...

VIDEO: Felipe Massa shills for Shell, makes us chuckle Alex Nunez

Shell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars ...

San Fran gas station drains tanks at $2.99/gallon in protest Jonathon Ramsey

Epilogue: remember Bob Oyster? He's the Shell station owner in San Francisco who jacked up his gas prices to protest what he considered Shell putting the squeeze on his profits. On his last day of ...

Gas station owner jacks up prices to prove a point Jonathon Ramsey

Perhaps it's not just gasoline users that oil companies are squeezing -- station owners might be locked in the vice as well. Bob Oyster, a Shell station owner in San Francisco, is making a statement ...

Shell leaves Australia in a hurry, but Ferrari will be back soon 2 years ago on Autoblog

We reported a couple weeks ago that Shell was pouring big money into furthering its brand association with Ferrari and F1 racing by filming what was projected to be the most expensive television advertisement ever to be produced. The commercial was set to feature a Ferrari F1 car racing through ...

Prancing Steel Horse: custom Scuderia Ferrari chopper 2 years ago on Autoblog

There are a lot of superlatives that could be equally applied to Ferraris and to custom choppers by their respective enthusiasts, and we're not going to try to name them all. But that's probably why there have been so many efforts to blend the two, with varied results. One builder of custom ...

Ferrari NA prepares for 14th Challenge season 2 years ago on Autoblog

Ferrari North America has announced the schedule for the 2007 Ferrari Challenge series. The series gives private gentleman-racers the chance to compete in the longest-running sanctioned racing series behind the wheels of their own specially-prepared F430 Challenge cars at locations around North ...

Shellfish! Ferrari and Shell close down major cities to film commercial 2 years ago on Autoblog

Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the ...

Revving away in Margaritaville: Ferrari F1 demonstration in Barbados 3 years ago on Autoblog

The Caribbean doesn't usually factor in to the F1 world. There's no race on any of the islands. There are, of course, no teams based there. And the closest they have to a home-grown driver is British-born Lewis Hamilton, whose father comes from the region. But Barbados got a taste of the action ...

UK drivers: Feed your diesel the Audi R10's fuel 3 years ago on Autoblog

It was good enough to propel the Audi R10 to overall victory at Le Mans and through the 2006 ALMS season, and now select UK Shell stations will be offering the company's V-Power diesel fuel for use in the citizenry's daily drivers. It's said to deliver more power and clean cars' engines, but the ...

VIDEO: What will Schumi do next? Part II 3 years ago on Autoblog

Did you like the last Shell Schumi ads we brought you? The commercials hit the German airwaves after the seven-time world champ retired, and we brought you episodes 1 & 3. Now, episode 2 has found its way onto the net, thanks to the same intrepid German fan. This one features Michael standing ...

VIDEO: What will Schumi do next? 3 years ago on Autoblog

Between jaunts to his private isle and the possiblity of a test driving gig, it's an apt question. However, Shell seems to have the answer... or an answer anyway. Plus, it's an entertaining one at that. In what appears to be a series of ads for German television, seven-time world champion Michael ...

Ferrari Panamerican 20,000-mile adventure rolls into Los Angeles 3 years ago on Autoblog

Ferrari kicked off the American leg of its 20,000-mile Panamerican adventure this morning at a Los Angeles Shell gas station, and we were present for the rather important fill up. A pair of Ferrari 599 GTB Fioranos took on a full tank V-Power premium fuel and topped off with Q synthetic oil before ...

U.S. stage of Panamerican 20,000 kicks off in L.A. 3 years ago on Autoblog

Back in August, two Ferrari 599 GTB Fiorano's began a 20,000-mile-long trek across the Americas. The trip began in Brazil and over the course of the next three months the two vehicles will wind there way through both South and North America, eventually completing their marathon in New York City ...

Retirement pays: Schumacher to earn $26 million in 2007 3 years ago on Autoblog

Michael Schumacher is the highest-paid figure in sports, and next year he'll be the highest-paid figure not in sports. Emerging reports speculate on how much the 7-time (maybe 8-time) world champion will be earning in retirement, and if the staggering figures are right, he'll still be making more ...

Shell's "Million Gallon Giveaway" 3 years ago on Autoblog

More than 200,000 happy U.S. motorists will be awarded free gasoline by Shell Oil as part of a promotional contest launched Monday. Shell will give away more than $2 million in free gas and instant-win prizes, including six grand prizes of - wait for it - a lifetime supply of free gasoline! Hundreds ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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