Shell

Ford has expanded its licensed reproduction body shell offerings. The company announced professionals and enthusiasts alike would be able to purchase brand-new 1965 Ford Mustang Convertible shells earlier this year, and now the automaker has added the 1967 Ford Mustang Convertible shell to the ...

As expected, a Democratic bill that would have put an end to the multi-billion-dollar annual tax subsidies for oil companies Chevron, Shell, BP, ConocoPhillips and Exxon Mobil failed to overcome a Republican filibuster on Tuesday evening. The heavily partisan 52-in-favor, 48-against vote fell ...

For years Marlboro has been nearly synonymous with Penske, its racing cars (in open-wheels especially) adorned with the tobacco company's red-and-white color scheme for decades, even if their name hasn't appeared on the cars since 2005. But after 19 years in racing together, Marlboro parent ...

Shell's commissioned ad agency JWT to create a spot showing off the wondrous properties of Shell's Helix lubricants. JWT then commissioned Asylum Models and Effects to create a transparent Nissan 370Z out of Perspex. ...

In the world of alternative power, not all fuels are created equal. This fact is true with ethanol, where the alcohol can be made using fairly inefficient processes, some of which involve corn, or using more advanced cellulosic methods which do not use a foodstock. Diesel too can come from either ...

Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price. According to NPD Group analyst David ...

Shell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars running on the streets in famous locales, or the very amusing "What will Schumi do next?" series ...

Epilogue: remember Bob Oyster? He's the Shell station owner in San Francisco who jacked up his gas prices to protest what he considered Shell putting the squeeze on his profits. On his last day of owning the station, Oyster pulled his other card: he dropped the price of gas to $2.99 -- perhaps the ...

Perhaps it's not just gasoline users that oil companies are squeezing -- station owners might be locked in the vice as well. Bob Oyster, a Shell station owner in San Francisco, is making a statement to Shell and to his customers to let them know what he thinks of it. To hear Bob tell it, Shell has ...

We reported a couple weeks ago that Shell was pouring big money into furthering its brand association with Ferrari and F1 racing by filming what was projected to be the most expensive television advertisement ever to be produced. The commercial was set to feature a Ferrari F1 car racing through ...