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SEMA: Hot Wheels brings hot rods
John Neff checked in from SEMA all excited about Mattel's Hot Wheels booth and we totally understand. We'd be willing to bet that many regular Autoblog readers have 1:64 scale hot rods doing 360s on their desks. Mattel knows their market, and sent not only hundreds of their beloved miniature cars, but also flew in three full-sized hot rods. Hot Wheels fans from the 1960s might remember their toy cars being vibrant, metallic colors. Those hues went away in the 1970s due to the large amount of lead used in their Spectraflame paint. Mattel has ... Read more →
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SEMA: Hot Wheels brings hot rods 3 years ago on Autoblog
John Neff checked in from SEMA all excited about Mattel's Hot Wheels booth and we totally understand. We'd be willing to bet that many regular Autoblog readers have 1:64 scale hot rods doing 360s on their desks. Mattel knows their market, and sent not only hundreds of their beloved miniature cars, ...
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