Autoblog

Scion's been a perennial SEMA attendee for the last five years, with customization being a central tenet of the brand. This year, the cool-seeking Toyota nameplate is bringing a sextet of vehicles, three each of tCs and xBs, all customized. The xBs were sent out to customizers to get thematic treatments. The three art cars embody different ideas; one's a camper in the vein of Westfalia Volkswagens, another's been chopped and dropped to create a lakebed hot rod, while our favorite is an ersatz Roach Coach. Blaine Fontana was responsible for the camper conversion, while Jeff Soto whipped up the salt flats car, and Kenton Parker decided to celebrate the xB's non-curvy shape with the foodservice conversion.

Bonneville speed trial cars serve as inspiration for one of the customized tCs, as well. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with the winner to be announced during SEMA. Eddie Hahm of "Fast Eddies Garage" fame took it retro and created an homage to a time when hot rodding meant more than mounting dubs and a bodykit. Fatlace founder Mark Arcenal dreamt up a DTM racer, while John Pangilinan made an even more butch looking tC with his widebody design. These six cars are sure to be just some of the Scions at SEMA. Indeed, there will be several other custom Scion models at the brand's booth, like an xD with its top chopped. We'd be down with some of these customs, even if underneath it all, they're still Scions.


[Source: helloscion]

Click image to see the Five Axis Scion xD Toy Crane in action

Those of you who attend your local auto show every year know that the Scion booth is always loaded with free swag for showgoers. This year, in addition to the free goodies at the desk (knit beanies, a DJ mix CD), we noticed a line of hacks behind what looks like an xD tuned by Five Axis. A closer look reveals why people are lining up: that's no regular xD, it's a toy crane! The car is literally filled with plush tC, xD, and xB replicas. Best of all, it's free and the claw is modified so that you have to be profoundly untalented to not come out a winner every time. Check out the gallery below to see how free toys happen over at the Scion booth. The photos run in order, so start with number 1 and click through.

The Insurance Institute for Highway Safety (IIHS) did its worst to the new Scion xD, and after performing both the frontal offset test and a side impact test with the standard front and rear head curtain airbags and front seat torso airbags, the xD came away with ratings from "good" to "average."

On the frontal offset crash, the IIHS found that the dummy's movement was well controlled, although the rebound caused its head to strike the roof rail. The possibility of injury to the neck and chest garnered an "average" rating, while the safety cage, foot protection and restraint system were all rated as "good."

The side impact test rated the Scion xD as "good" all around, save an "average" rating for the structure/safety cage portion. Although there's no IIHS data for the Scion xA – the model the xD replaced – NHTSA gave the old model four out of five stars.

[Source: IIHS]

Click the image above to view a couple of Scion's SEMA entries.

"These are our people!" has always been Scion's mantra at SEMA. Car customization and personalization is the cornerstone of Toyota's "youth"branded division, despite the number of retirees buying up xBs to shuffle between the doctor's office and the Elk's Lodge.

While there were a number of Scions adorning the show floor, the automaker's own booth only had a couple of vehicles worthy of our attention... and your time.

Two models, an xB and an xD, both featured chopped roofs and plenty of show-only go-fast bits. The latter, built by Team Koshak, featured a wet injection Nitrous Express system, Magnaflow exhaust, custom 19-inch rollers, and an Extreme Dimension body kit swathed in Samurai Green Tea paint. Inside, it's all about eye-grabbing accouterments, sometime at the expense of good taste. While the Status Racing seats blend a bit of functionality with an attractive design, the blue and green plaid upholstery apes the Mk V GTI in the worst possible way. You can check out the rest of Team Koshak's mods on their display plaque and peruse the gallery below to see both vehicles at the Scion stand.

Click image for gallery

The oddly-named JDM Toyota ist was formally introduced this week, and as was the case with the Toyota Blade Master, another new arrival in Japan's Toyota stores, a range of TRD accessories was announced very shortly thereafter. They do the job of dressing up the rather bland ist, which is Japan's version of the USDM Scion xD.

Naturally, there's a replacement grille, body kit, and new wheels. The look can be further augmented with branded scuff plates, TRD Sportivo suspension parts, and a TRD muffler. Hell, TRD even offers a red engine start button. The US-market Scions have always been pushed as being very customization-friendly, and really, it's no different for the JDM cars. The available accessories do a nice job of dressing things up.

[Source: Toyota via Carview]

Don't forget about the destination charges! Those are an additional $620.

click on the above image to view more pics of the 2008 Scion xD

Scion has come out today and priced its new entry-level xD with an MSRP of $14,550 for one with a manual tranny and $15,350 for one with an automatic. The base MSRP of the outgoing xA is $12,780, so anyone interested in getting into a Scion as cheaply as possible better do so now, because the entry fee will be going up by $1,770 as soon as the new xD arrives. To be fair, the xD looks to be a significantly better car than the anemic xA. Whereas the xA came with a 103-hp (revised 2006 SAE number) 1.5L motor, the xD gets a four-cylinder with .3L more displacement, 25 more horsepower and variable valve timing. With a manual, the new engine will return 27 mpg city/33 mpg highway, which is average though not exceptional fuel economy for a car this size.

Read all the marketing mumbo jumbo on the new xD in the press release after the jump. Pricing can be found in the second last to paragraph, though no options were priced with the car at this time. You can also revisit the xD's debut in Chicago last February by flipping through the gallery below.

[Source: Toyota]

When Toyota's youth brand was born, there was an unwritten rule that it wouldn't grow beyond three models. Years later, Scion is an unqualified success having sold 170,000 units of the xA, xB and tC last year, which has Toyota execs wondering if just a few more units could be sold with a fourth model. The Car Connection got Scion's corporate manager Steve Haag to admit his brand does need to expand. Haag told TCC, "We have to offer more products, (though) we want to remain small."

Though a fourth vehicle, if produced, would still have to be an entry-level model to be called a Scion, Haag hinted that it would likely be something bigger and more expensive than what Scion currently offers. Haag also acknowledged that despite the green image of parent company Toyota, Scion models aren't fuel efficient enough to attract environmentally conscious car shoppers. As such, Scion could get its own hybrid as a fourth model.

The question is can Scion sell 200,000 units a year with its current three-model lineup, which includes the redesigned xB, all-new xD and tC, or will a fourth be needed to break through the ceiling? What type of model do you think Scion should sell next, or should it nix a fourth car and concentrate on improving the three it currently sells?

[Source: TCC]

This weekend, Scion flew 328 owners to Miami Beach, which served as the backdrop for an invitation-only reveal of the replacement for the xA and the brand-new xB. The event happened Friday night at the Miami Beach Convention Center (if you go to the CC's website, you'll see that 12/15 was booked for a "private event"), and we're fortunate enough to bring you a full report on the goings-on from an attendee.

Sorry folks, there are no pictures to show you, as cameras and phones were strictly prohibited, but our spy gave us very detailed descriptions of the cars that were revealed. Want to know more? Follow the jump for the skinny.