Saved by zero

Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top ...

We have good news and bad news to report regarding Toyota's 0% financing deal that's currently going on in the U.S. The Japanese automaker must be seeing positive results from the operation, as it's extended the incentive through the month of November. That's the good news. The bad? This ...

Toyota is reportedly having great success giving away money with their 0% loans. According to Bob Carter, general manager of the Toyota Division, the "Saved by Zero" ad campaign is building traffic and may be renewed when the program expires on November 3 (of course, he won't tell us now because ...