SalesTool


BMW: The Ultimate Selling Machine

Wow, this is pretty cool. If you happen to wander into a BMW dealer and see a huge flat-panel in the corner, it's likely not a TV on which owners can watch CNN while waiting for their Bimmer to be serviced. It's more likely one of these high-tech sales tools for the Bavarian motor company. Powered by software made by Innotive, these touch-screen information displays allow a sales consultant to point out design features and even call up comparisons to competitive models. It's kind of like having the company's build-a-car websites open and ... Read more →

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

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