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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[J.D. Power releases sat-nav study findings, crowns Ford tops]]></title><link>http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/</link><guid isPermaLink="true">http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/</guid><comments>http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2009249"><img vspace="4" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/12/ford_sync_use-630op.jpg" /></a><br /> <br /> Not only does <a href="http://www.autoblog.com/make/ford/">Ford</a> rank number one on J.D. Power and Associate's 2009 navigation system survey, it ranks number two as well. The top ranking system, according to Power's study, is the one found in the <a href="http://www.autoblog.com/tag/lincoln+mks/">Lincoln MKS</a>, followed by a nearly identical system (if not 100% identical) in the <a href="http://www.autoblog.com/tag/ford+flex/">Ford Flex</a>. And get this, Ford took down <em>five</em> of the top ten spots with the <a href="http://www.autoblog.com/tag/ford+f150/">F-150</a> coming in fourth and the <a href="http://www.autoblog.com/tag/ford+escape/">Escape</a> and <a href="http://www.autoblog.com/tag/ford+edge/">Edge</a> taking seventh and eighth place, respectively. <br /> <br /> To anyone that's driven a modern Sync-equipped Ford with navigation, these survey results probably won't come as any sort of shock, as FoMoCo has been making some of the best systems in the business ever since they released Sync with <a href="http://www.autoblog.com/tag/sirius+travel+link/">Sirius Travel Link</a>. Here's what Ford user interface design engineer Jason Johnson had to tell us about why Ford got ranked tops:<br /> <blockquote>
<div><em>"I think what really makes our system stand out is the fact it's designed with the user in mind. Yes, it has all the features you'd expect from a high-level navigation system -- the 3-D maps, the digital jukebox, the customizable home screens, and of course we pride ourselves on SYNC and SIRIUS Travel Link -- but it's more than that. This system is easy to use. It's intuitive. The buttons are where you'd expect them to be, the grouping is logical and the graphics are bright and easy to read. Everything is integrated, so it all works together, simply and easily."</em></div>
</blockquote>Non-Ford top ten nav-system finishers include the <a href="http://www.autoblog.com/tag/acura+tl/">Acura TL</a> (third), <a href="http://www.autoblog.com/tag/porsche+911/">Porsche 911</a> (fifth), <a href="http://www.autoblog.com/tag/cadillac+cts/">Cadillac CTS</a> (sixth), <a href="http://www.autoblog.com/tag/hyundai+genesis/">Hyundai Genesis </a>(ninth) and <a href="http://www.autoblog.com/tag/infinit+fx/">Infiniti FX-series</a> (tenth). Interestingly, Ford is the only non-luxury/premium brand to make it into the top ten. If you were wondering, seven of the bottom ten nav-systems were made by Toyota, with the <a href="http://www.autoblog.com/tag/toyota+avalon/">Avalon</a> finishing dead last. Complete results list and official press release available after the jump.<br /> [Source: <a href="http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2009249">J.D. Power</a>]<p><a href="http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/" rel="bookmark">Continue reading <em>J.D. Power releases sat-nav study findings, crowns Ford tops</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/">J.D. Power releases sat-nav study findings, crowns Ford tops</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 07 Dec 2009 09:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19266090/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/12/07/jd-power-releases-sat-nav-study-findings-crowns-ford-tops/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Flex</category><category>Ford</category><category>Ford Flex</category><category>FordFlex</category><category>J.D. Power</category><category>J.d.Power</category><category>JD Power</category><category>JD Power and Associates</category><category>JdPower</category><category>JdPowerAndAssociates</category><category>Lincoln</category><category>Lincoln MKS</category><category>LincolnMks</category><category>MKS</category><category>Navigation</category><category>sat-nav</category><category>satnav</category><category>Sirius</category><category>Sirius Travel Link</category><category>SiriusTravelLink</category><category>Sync</category><dc:creator><![CDATA[Jonny Lieberman]]></dc:creator><pubDate>Mon, 07 Dec 2009 09:59:00 EST</pubDate></item><item><title><![CDATA[Ford gets CES innovation awards for Sync and Work Solutions]]></title><link>http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/</link><guid isPermaLink="true">http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/</guid><comments>http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/ces/" rel="tag">CES</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img hspace="0" vspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/11/09f250-f350-f450_prntr.jpg" alt="" /><br />
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For years, Microsoft founder and former CEO Bill Gates was the keynoter at the Consumer Electronics Show. When Microsoft first announced its intention to create software for cars nearly a decade ago, most people that had suffered through the indignities of the blue screen of death recoiled in horror. The idea of having to close all of our car windows and re-booting our cars became a running joke. While Microsoft's automotive in-roads probably didn't get as far as the company hoped, it does have one prominent application: Sync, one of the most popular options in Ford vehicles in recent years. <br />
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With Gates' retirement, Ford CEO Alan Mullaly will be taking on the big keynote in Vegas next January and the Consumer Electronics Association (CES) will honor the automaker for its efforts in developing Sync and the Work Solutions package for its trucks. Ford has continued to expand the functionality of Sync recently adding traffic, directions and general information, as well integrating with Bluetooth phones to automatically call 911 in an emergency. The show organizers have also named the new Taurus as the official car of the 2010 show. Why? We're not entirely certain.<br />
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[Source: Ford]<p><a href="http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/" rel="bookmark">Continue reading <em>Ford gets CES innovation awards for Sync and Work Solutions</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/">Ford gets CES innovation awards for Sync and Work Solutions</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 13 Nov 2009 09:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19232353/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/11/13/ford-gets-ces-innovation-awards-for-sync-and-work-solutions/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>CES</category><category>consumer electronics assocation</category><category>consumer electronics association</category><category>consumer electronics show</category><category>ConsumerElectronicsAssocation</category><category>ConsumerElectronicsAssociation</category><category>ConsumerElectronicsShow</category><category>ford</category><category>ford sync</category><category>ford sync ces</category><category>ford sync Microsoft ces</category><category>Ford Work Solutions</category><category>ford works solutions</category><category>FordSync</category><category>FordSyncCes</category><category>FordSyncMicrosoftCes</category><category>FordWorkSolutions</category><category>FordWorksSolutions</category><category>sync</category><category>work solutions</category><category>WorkSolutions</category><dc:creator><![CDATA[Sam Abuelsamid]]></dc:creator><pubDate>Fri, 13 Nov 2009 09:33:00 EST</pubDate></item><item><title><![CDATA[VIDEO: Ford debuts slew of new Drive One commercials starring real people]]></title><link>http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/</link><guid isPermaLink="true">http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/</guid><comments>http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><div style="text-align: center;"><a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/#continued"><img hspace="4" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/10/ford-ad-ambient.jpg" /></a></div>
<div style="text-align: center;"><em><strong><small>Click above to watch the videos <a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/#continued">after the jump</a></small></strong></em></div>
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Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their new vehicles. The 15-second spots highlight the company's new technologies featured in much of its 2009 and 2010 lineup including SYNC, Travel Link and even the second row refrigerator in the Ford Flex. <br />
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<a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/#continued">Hit the jump</a> to watch Paul, Becky, Hayley, Kristen, Jonathon, Amie and Adam talk about their favorite new features. We're thinking it's a little annoying that everyone in the commercial is under 30 and Ford found it necessary to use the lame shaky camera bit to give the quick ads that viral YouTube look, but that seems to be all the rage these days. On the bright side, Becky loves her Fusion Hybrid so much that she can't help but mumble at the end.<br />
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[Source: <a href="http://www.youtube.com/user/Ford#p/u">YouTube</a>]<p><a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/" rel="bookmark">Continue reading <em>VIDEO: Ford debuts slew of new Drive One commercials starring real people</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/">VIDEO: Ford debuts slew of new Drive One commercials starring real people</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 09 Oct 2009 11:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.youtube.com/user/Ford#p/u>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19189916/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/10/09/video-ford-debuts-slew-of-new-drive-one-commercials-starring-re/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2010 ford fusion hybrid</category><category>2010 fusion hybrid</category><category>2010FordFusionHybrid</category><category>2010FusionHybrid</category><category>capless fuel system</category><category>CaplessFuelSystem</category><category>ford</category><category>ford ad</category><category>ford advertising</category><category>ford commercial</category><category>ford marketing</category><category>FordAd</category><category>FordAdvertising</category><category>FordCommercial</category><category>FordMarketing</category><category>fusion hybrid</category><category>FusionHybrid</category><category>sync</category><category>travel link</category><category>TravelLink</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Fri, 09 Oct 2009 11:29:00 EST</pubDate></item><item><title><![CDATA[OMG LOL: New study says 93% of Americans favor banning text messaging while driving]]></title><link>http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/</link><guid isPermaLink="true">http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/</guid><comments>http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://wot.motortrend.com/6562051/government/survey-says-93-of-drivers-support-ban-on-texting-while-driving-do-you/index.html"><img vspace="4" hspace="4" border="0" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/texting-while-driving.jpg" alt="" /></a><br /> <br /> Maybe it's not surprising that Ford commissioned a study that helps bolster a sales case for some of its in-car-electronics, but the Blue Oval seems to have its finger on the pulse of the nation this time. Market researchers Penn, Schoen &amp; Berland polled 1,000 drivers and found that 93% of them agree with the notion of a nationwide ban on texting. Those drivers seemed to be realists, however, with only 42% believing that the same idiots who punch out communiques instead of attentively piloting their 3,500 pound projectiles would actually curtail the behavior if a ban were enacted. <br /> <br /> Ford, of course, has a solution with its SYNC voice activation technology. Fully 76% of the respondents expressed interest in a vehicle with technology like that of the Blue Oval, which is probably the main point of the survey in the first place. It's likely safer to keep a driver looking down the road with his or her hands on the wheel instead of fiddling with a handheld, but there's still an issue of distraction when a driver's thinking more about chatting instead of steering, as many studies regarding the use of hands-free phones in automobiles have shown. <br /> <br /> For its part, Ford has been looking into driving distractions for a long time, and technology like SYNC and MyKey are the results. There's not yet a speech-to-text function, but if a ban gets enacted, look for Dearborn to be ready with just such a system to sell you.<br /> <br /> [Source: <a href="http://wot.motortrend.com/6562051/government/survey-says-93-of-drivers-support-ban-on-texting-while-driving-do-you/index.html">Motor Trend</a> | Image: <a title="User:Edbrown05" href="http://commons.wikimedia.org/wiki/User:Edbrown05">Edbrown05</a> <span id=":17y" dir="ltr">via CC 2.0</span>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/">OMG LOL: New study says 93% of Americans favor banning text messaging while driving</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 30 Sep 2009 15:20:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://wot.motortrend.com/6562051/government/survey-says-93-of-drivers-support-ban-on-texting-while-driving-do-you/index.html>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19177561/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/30/omg-lol-new-study-says-93-of-americans-favor-banning-text-mess/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>driving study</category><category>DrivingStudy</category><category>ford</category><category>Ford Sync</category><category>ford voice activation</category><category>FordSync</category><category>FordVoiceActivation</category><category>hands-free</category><category>handsfree</category><category>speech recognition</category><category>speech to text</category><category>SpeechRecognition</category><category>SpeechToText</category><category>Sync</category><category>text to speech</category><category>texting</category><category>texting study</category><category>texting while driving</category><category>textingdriving</category><category>TextingStudy</category><category>TextingWhileDriving</category><category>TextToSpeech</category><category>voice activation</category><category>VoiceActivation</category><dc:creator><![CDATA[Dan Roth]]></dc:creator><pubDate>Wed, 30 Sep 2009 15:20:00 EST</pubDate></item><item><title><![CDATA[SYNC You Very Much: Ford to help Microsoft promote Windows 7]]></title><link>http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/</link><guid isPermaLink="true">http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/</guid><comments>http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.autoobserver.com/2009/09/fords-turn-to-scratch-microsofts-back.html"><img border="0" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/ford_sync.jpg" alt="" /></a><br />
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Ford and Microsoft, sittin' in a tree... right, you know the rest. With the official October 22nd launch of Windows 7 right around the corner, the Blue Oval has reportedly pledged to support the Washington-based software company's new operating system however it can. <br />
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That support will include upgrading all of Ford's own computers from whatever version of Windows they happen to be running (any bets that Ford never made a wholesale switch to Vista?) to the new release. Also making the switch will be Continental Airlines, Starwood Hotels &amp; Resorts and Intel.<br />
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Further, these selected companies are currently meeting with Microsoft CEO Steve Ballmer to discuss how else they can help promote Windows 7. Ford's tie-in with the house that Bill built stems from the fact that the two companies paired up to launch Ford's excellent SYNC infotainment system back in 2007.<br />
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[Source: <a href="http://www.autoobserver.com/2009/09/fords-turn-to-scratch-microsofts-back.html">Auto Observer</a>, <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=amkKmkJzCbYk">Bloomberg</a>]<br /><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/">SYNC You Very Much: Ford to help Microsoft promote Windows 7</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 29 Sep 2009 18:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoobserver.com/2009/09/fords-turn-to-scratch-microsofts-back.html>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19178296/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/29/sync-you-very-much-ford-to-help-microsoft-promote-windows-7/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>ford sync</category><category>FordSync</category><category>microsoft</category><category>microsoft sync</category><category>MicrosoftSync</category><category>sync</category><category>windows</category><category>windows 7</category><category>windows seven</category><category>Windows7</category><category>WindowsSeven</category><dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator><pubDate>Tue, 29 Sep 2009 18:29:00 EST</pubDate></item><item><title><![CDATA[REPORT: Ford could have problems with SYNC patents]]></title><link>http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/</link><guid isPermaLink="true">http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/</guid><comments>http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><a href="http://www.detnews.com/article/20090916/AUTO01/909160321/1148/AUTO01/Ford+vies+for+Sync+patents"><img hspace="4" border="0" vspace="4" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/ford_sync.jpg" /></a><br />
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At first, Ford's SYNC wasn't much more than a way for drivers to access music on their MP3 players through their car's radio. But SYNC grew up and, in its <a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/">last update</a>, gained the ability to summon help in an emergency, access navigation and information services and, basically, match GM's OnStar.<br />
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Ford had Joseph Berry to thank for that. Past tense. Had. Back in July, Ford reportedly terminated Berry without getting him to sign over several key SYNC patents. Berry says the patents are based on ideas he came up with before joining Ford and therefore belong to him. But, he says, he'll be happy to license them to his former employer. Ford basically says, "No comment."<br />
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The patents are directly related technologies that allow SYNC to use mobile phones to access data such as weather and real-time traffic information. Berry says he's currently in talks with "several automakers" and the head of GM's OnStar division will only say that they "know who Joe Berry is."<br />
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Should Ford SYNC users be concerned about losing service? Probably not. It seems likely that as soon as Berry and all the lawyers get their cut, everything ought to be back to normal at Ford HQ.<br />
<br />
<span style="font-weight: bold;">UPDATE</span><strong>:</strong> Ford Communications Manager Alan Hall tells us that Ford isn't saying "No comment," actually. Here's his official statement, "We do not see any risk to current SYNC technology or further innovation and capability development. There is no chance for service disruption or capability reduction for our SYNC owners. In fact, we look forward to announcing more new SYNC applications for customers in the months ahead." <br />
<br />
Hall also sought to clarify ownership of the SYNC brand, saying, "The "SYNC" name is a Ford trademark. It is a Ford brand, and therefore cannot be used by anyone else, including being applied to the Microsoft Auto operating platform. The exclusivity contract with Microsoft for the underlying Auto operating system expired in November of 2008, so they can provide the software to other companies, which includes the base capabilities of Bluetooth and USB connection for voice control. But, all the other applications - 911 Assist, Vehicle Health Report, and Traffic, Direction &amp; Information - are Ford developed."<br />
<br />
[Source: <a href="http://www.detnews.com/article/20090916/AUTO01/909160321/1148/AUTO01/Ford+vies+for+Sync+patents">Detroit News</a>]<br /><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/">REPORT: Ford could have problems with SYNC patents</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 17 Sep 2009 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.detnews.com/article/20090916/AUTO01/909160321/1148/AUTO01/Ford+vies+for+Sync+patents>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19164998/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/17/report-ford-could-have-problems-with-sync-patents/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>ford patent</category><category>ford patents</category><category>ford sync</category><category>FordPatent</category><category>FordPatents</category><category>FordSync</category><category>joe berry</category><category>JoeBerry</category><category>joseph berry</category><category>JosephBerry</category><category>onstar</category><category>sync</category><category>sync patent</category><category>sync patents</category><category>SyncPatent</category><category>SyncPatents</category><category>telematics</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Thu, 17 Sep 2009 19:00:00 EST</pubDate></item><item><title><![CDATA[Ford launches new free app for 2010 vehicles with SYNC]]></title><link>http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/</link><guid isPermaLink="true">http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/</guid><comments>http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img hspace="4" vspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/sync-tdi-580x.jpg" alt="" /><br /><br /><a href="http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/">SYNC</a> has given Ford a much-needed technology boost. The infotainment device provides motorists with features such as voice-controlled integration with MP3 players and automatic calls to emergency services in the event of an accident. For the 2010 model year, SYNC adds GPS hardware, giving owners access to traffic, directions, and information.<br /><br />SYNC TDI works through your Bluetooth-enabled mobile phone to deliver real-time traffic information and turn by turn directions. SYNC TDI can also be personalized to deliver real-time updates of sports scores, weather, entertainment news and more. There is no subscription fee, either, because SYNC TDI uses your existing phone service, which you're already paying for.<br /><br />This update is now available at syncmyride.com for owners of SYNC-equipped 2010 model-year Ford, Lincoln and Mercury models. The download only works with vehicles that aren't equipped with Ford's voice-activated navigation system. <br /><br />To update your SYNC, load the SYNC TDI to a thumb drive, then start your car and plug into the USB port. SYNC will give you two completion notices; at one minute and again within 10 minutes. Once the download is complete, you have to reconnect your USB device to your computer, Log into syncmyride.com, and register the successful download. It's a bit of a bulky process to get SYNC TDI operational, but we're guessing real-time traffic, weather, sports, and directions will be worth your trouble. Hit the jump to pore over Ford's detailed press release.<br /><br />[Source: Ford]<p><a href="http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/" rel="bookmark">Continue reading <em>Ford launches new free app for 2010 vehicles with SYNC</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/">Ford launches new free app for 2010 vehicles with SYNC</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 31 May 2009 09:51:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19051788/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/05/31/ford-launches-new-free-app-for-2010-vehicles-with-sync/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>infotainment</category><category>sync</category><category>sync app</category><category>SyncApp</category><category>technology</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Sun, 31 May 2009 09:51:00 EST</pubDate></item><item><title><![CDATA[Microsoft CEO gets 1,000,000th Ford with SYNC]]></title><link>http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/</link><guid isPermaLink="true">http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/</guid><comments>http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hybrids/" rel="tag">Hybrid</a>, <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.autoblog.com/photos/one-millionth-sync/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/1millionthsync_1706s.jpg" alt="" /></a><br />
<div align="center"><strong><em><small>One Millionth SYNC: Click above to view the high-res gallery</small></em></strong><br /></div>
<br />Ford and SYNC have combined to be the peanut butter and jelly of automotive tech combo deals. 80% of the vehicles Ford sells now has the infotainment system, helping the Blue Oval and Microsoft reach 1 million sales of the infotainment system in less than two years.<br /><br />Since Microsoft created the SYNC software, it has just as much reason to celebrate its success as Ford. Microsoft CEO and Detroit native Steve Ballmer decided the best way to celebrate was to get his hands on SYNC vehicle number 1 million; a 2010 Ford Fusion Hybrid. The 41 mpg sedan was delivered by none other than Ford CEO Alan Mulally. <br /><br />Mulally reiterated his support of SYNC, saying that Ford would "continue to innovate and expand the capability of SYNC by integrating even more new technologies that fit our customers' lifestyles." SYNC already interfaces with navigation and entertainment systems, and 911 Assist helps call emergency services in the event of an accident. SYNC will receive further updates this summer when it gains the ability to deliver traffic, directions and information services. Hit the jump to view the Ford press release, and check out the gallery below to see Mulally deliver a 2010 Fusion Hybrid to the Microsoft CEO.<br /><br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/one-millionth-sync/low/">One Millionth SYNC</a></strong></p><a href="http://www.autoblog.com/photos/one-millionth-sync/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/1millionthsync_3287_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/one-millionth-sync/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/1millionthsync_3252_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/one-millionth-sync/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/1millionthsync_3239_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/one-millionth-sync/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/1millionthsync_1706_thumbnail.jpg" alt="" title="" /></a></div><br />[Source: Ford]<p><a href="http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/" rel="bookmark">Continue reading <em>Microsoft CEO gets 1,000,000th Ford with SYNC</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/">Microsoft CEO gets 1,000,000th Ford with SYNC</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 28 May 2009 10:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19049070/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/05/28/microsoft-ceo-gets-1-000-000th-sync-vehicle/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ballmer</category><category>ford</category><category>Ford Fusion</category><category>FordFusion</category><category>fusion</category><category>fusion hybrid</category><category>FusionHybrid</category><category>hybrid</category><category>microsoft</category><category>mulally</category><category>sync</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Thu, 28 May 2009 10:00:00 EST</pubDate></item><item><title><![CDATA[Future Ford SYNC upgrade could include Pandora streaming]]></title><link>http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/</link><guid isPermaLink="true">http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/</guid><comments>http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/ces/" rel="tag">CES</a>, <a href="http://www.autoblog.com/category/ice/" rel="tag">I.C.E.</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/05/09focu_ses_ipsync_hr-580op.jpg" /></a><br />
<div align="center"><em><strong><small>Click the image above to view a video of the new SYNC system <a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/">after the jump</a></small></strong></em><br /></div>
<br />At the 2009 Consumer Electronics Show (<a href="http://www.autoblog.com/tag/CES/">CES</a>) <a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/">Ford announced that three new features</a> would be included on the next iteration of the SYNC system: traffic data, GPS-guided directions and the ability to snag information from the web through the user's data/GPS/Bluetooth-enabled smartphone to display or read weather conditions, sports scores and other information through the stereo.<br /><br />On May 26th, the upgrade will be made available to all current 2010 Ford, Lincoln and Mercury owners (you download the update to your PC, then transfer it to the SYNC system through a thumb drive) and all new 2010 models will be equipped with the upgrade from the factory. But as Ford CEO Alan Mulally promised, there's more on the way.<br /><br />Ford and Microsoft plan to continually update SYNC, and according to Charlotte Fisher from Ford's Design and Technology team, "every six to eight to twelve months we'll be delivering new services." One of the possible features Ford could include on future iterations of SYNC is streaming internet radio, and Fisher confirmed that Ford is currently "talking with <a href="http://pandora.com/">Pandora</a>." Can you say XM-killer? <a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/">Hit the jump</a> to watch a video of the new system in action.<p><a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/" rel="bookmark">Continue reading <em>Future Ford SYNC upgrade could include Pandora streaming</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/">Future Ford SYNC upgrade could include Pandora streaming</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 18 May 2009 19:27:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1549369/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/05/18/future-ford-sync-upgrade-could-include-pandora-streaming/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2010 ford mustang</category><category>2010 ford taurus</category><category>2010FordMustang</category><category>2010FordTaurus</category><category>ces</category><category>ford</category><category>ford sync</category><category>FordSync</category><category>sync</category><dc:creator><![CDATA[Damon Lavrinc]]></dc:creator><pubDate>Mon, 18 May 2009 19:27:00 EST</pubDate></item><item><title><![CDATA[Microsoft Auto 4.0 to take over stereo entirely]]></title><link>http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/</link><guid isPermaLink="true">http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/</guid><comments>http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a></p><img vspace="4" hspace="4" border="0" align="right" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/microsoft-logo2a.jpg" />Infotainment systems have taken off over the past couple of years, and Microsoft is looking to keep the momentum going with an upgrade to its Microsoft Auto software. Version 4.0 will add the ability to control a vehicle's entire stereo as well as its communication system. This way, only one piece of hardware will be needed to perform both tasks where it currently requires two. The software launches in the Spring and should save big bucks for OEM that adopt it.<br /><br />Ford and Fiat currently use an older version of Microsoft Autos, which the automakers have branded as SYNC and Blue &amp; Me, respectively. Hyundai also <a href="http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/">struck a dea</a>l with Microsoft last year to include the Redmond's automotive software in future models. There's no word yet on when Ford and Fiat will incorporate MA4 into their systems, but considering the success of SYNC in the U.S. at least, we're guessing soon.<br /><br />[Source: <a href="http://www.autonews.com/article/20090302/ANA02/903019951/1182">Automotive News</a> subs req'd]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/">Microsoft Auto 4.0 to take over stereo entirely</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 04 Mar 2009 09:32:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autonews.com/article/20090302/ANA02/903019951/1182>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1476170/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/03/04/microsoft-auto-4-0-to-take-over-stereo-entirely/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blue Me</category><category>BlueMe</category><category>ford</category><category>hyundai</category><category>microsoft</category><category>microsoft auto</category><category>MicrosoftAuto</category><category>sync</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Wed, 04 Mar 2009 09:32:00 EST</pubDate></item><item><title><![CDATA[CES 2009: SYNC could one day add app development like iPhone]]></title><link>http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/</link><guid isPermaLink="true">http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/</guid><comments>http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/ces/" rel="tag">CES</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/28_2009focuscoupe_gar_opt.jpg" /><br /><br />Ford's head of electronics told Autoblog today that the future of SYNC is already in the works, including the possibility of one day opening up the platform to the developer community. <br /><br />Jim Buczkowski, Ford's director of electronics and electrical systems said he sees SYNC as a platform on which creative innovation could be built. He said if such a developer program were ever to be implemented, it would work much like Apple's program where outside developers build apps that would be evaluated by Ford before being made available to customers. Buczkowski said the first priority in evaluating apps, though, would be to ensure safety for drivers. <br /><br />There are no definite plans for a "SYNC SDK" anytime soon, but it is an indication that Ford is busy working to keep SYNC ahead of the competition.<br /><br />Ford's Executive Vice President Mark Fields told us in another CES interview that with SYNC, Ford is now able to behave more like a technology company than an automotive company. New sheet metal takes much longer to design and implement than a software update that would give Ford owners many new features. To keep up the innovative pace, Fields said they seek input from customers in the blogospheres, focus groups and from Ford's <a href="http://www.syncmyride.com/">SYNC My Ride</a> Web site.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/">CES 2009: SYNC could one day add app development like iPhone</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 09 Jan 2009 07:01:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1423780/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/01/09/ces-2009-sync-could-one-day-add-app-development-like-iphone/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>app store</category><category>AppStore</category><category>ford sync</category><category>FordSync</category><category>sync</category><category>sync apps</category><category>sync development</category><category>SyncApps</category><category>SyncDevelopment</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Fri, 09 Jan 2009 07:01:00 EST</pubDate></item><item><title><![CDATA[CES 2009: Ford shows off future of SYNC, Best Buy partnership]]></title><link>http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/</link><guid isPermaLink="true">http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/</guid><comments>http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/ces/" rel="tag">CES</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/"><img src="http://www.blogcdn.com/videos/www.autoblog.com/85.jpg"></a><br /> <br /><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/1270160/"><img vspace="4" hspace="4" border="1" align="right" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt02250b.jpg" /></a>On top of those new SYNC features <a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/">we've already told you about</a>, Ford showed off what its SYNC system might one day look like with configurable controls and a personal assistant "avatar" named Eva. The concept is meant to provide a more human interface with the vehicle to help drivers be safer and more efficient. Instead of the disembodied voice of KITT, Eva is an animated character on your instrument panel that converses with you in plain English. She's a little creepy, but chalk that up to the <a href="http://en.wikipedia.org/wiki/Uncanny_Valley">Uncanny Valley phenomenon</a>.<br /><br />Ford also says it will be taking SYNC to European markets in 2010 then to Asia Pacific and Australia.<br /><br />Earlier today, Ford Executive VP Mark Fields also told us that his company is working with Best Buy to educate mobile phone customers about SYNC. CEO Alan Mulally (that's him in the red cardigan) went into more detail about the partnership later in his keynote speech at CES. Fields said sales reps in Best Buy's standalone mobile phone stores would educate customers on SYNC's new capabilities when paired with a Bluetooth-enabled smart phone and then point out what phones are compatible with Ford's infotainment system. Check out the video above, the gallery of Ford's big CES keynote below, and an official press release from the Blue Oval after the jump.<br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/">CES 2009: Alan Mulally's keynote address</a></strong></p><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt---01_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt---02_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt---03_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt---04_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/mulally_keynote_ces09cjt---05_thumbnail.jpg" alt="" title="" /></a></div><span style="font-style: italic;"><br /></span><em><strong><small>Live Photos Copyright (C)2009 Chris Tutor / Weblogs, Inc.</small></strong></em><p><a href="http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/" rel="bookmark">Continue reading <em>CES 2009: Ford shows off future of SYNC, Best Buy partnership</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/">CES 2009: Ford shows off future of SYNC, Best Buy partnership</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 08 Jan 2009 22:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.autoblog.com/photos/ces-2009-alan-mulallys-keynote-address/>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1423654/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/01/08/ces-2009-ford-shows-off-future-of-sync-to-partner-with-best-bu/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>best buy</category><category>BestBuy</category><category>eva</category><category>eva sync</category><category>EvaSync</category><category>ford best buy</category><category>ford sync</category><category>FordBestBuy</category><category>FordSync</category><category>sync</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Thu, 08 Jan 2009 22:02:00 EST</pubDate></item><item><title><![CDATA[CES 2009: SYNC updated with Traffic, Directions and Information]]></title><link>http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/</link><guid isPermaLink="true">http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/</guid><comments>http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/ces/" rel="tag">CES</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/01/28_2009focuscoupe_gar_opt.jpg" alt="" /><br /><br />Ford and Microsoft debuted SYNC at the <a href="http://www.autoblog.com/2007/01/12/fords-says-sync-goes-over-big-at-ces/">2007 Consumer Electronics Show</a>, updated the system at <a href="http://www.autoblog.com/2008/01/06/ces-2008-bill-gates-announces-sync-2-0/ ">last year's event</a> and now keep the tradition alive with more enhancements for 2009. The next iteration of SYNC will sport new features able to take full advantage of a user's GPS-enabled bluetooth smartphone. <br /><br />Boiled down to the bare essentials, these features are summed up as Traffic, Directions and Information. The Traffic feature sends texts messages with traffic alerts to the user's phone, or the SYNC system can read them aloud in the car. The Directions function mimics a full-feature navigation system by displaying directions on the radio and speaking them audibly through the sound system. And finally there's information, which allows users to access sports, weather and news of all types through SYNC. <br /><br />The best part is that all of these features follow you to any vehicle equipped with SYNC via your smartphone. Ford even claims that the iPhone works with these new capabilities despite the fact Apple limits the phone's Bluetooth capability and AT&amp;T doesn't allow data tethering. We'll be sure to get more details on how all this works later today when we meet with Ford execs and get a demonstration.<br /><br />The big Blue Oval says it will offer these new SYNC features on almost all Ford, Lincoln and Mercury vehicles with three years of service included right up front. Check out Ford's full press release and see a video demonstrartion of the new features after the jump.<br /><br />[Source: Ford]<p><a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/" rel="bookmark">Continue reading <em>CES 2009: SYNC updated with Traffic, Directions and Information</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/">CES 2009: SYNC updated with Traffic, Directions and Information</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 08 Jan 2009 07:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1417837/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/01/08/ces-2009-microsoft-ford-update-sync/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>CES</category><category>ces 2009</category><category>Ces2009</category><category>ford sync</category><category>FordSync</category><category>microsoft</category><category>microsoft sync</category><category>MicrosoftSync</category><category>sync</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Thu, 08 Jan 2009 07:59:00 EST</pubDate></item><item><title><![CDATA[Hyundai/Kia teams up with Microsoft on in-car infortainment]]></title><link>http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/</link><guid isPermaLink="true">http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/</guid><comments>http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a></p><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/asset_upload_file957_2614_opt.jpg"  alt="" /><br /><br />Ford won't be the only automaker in the U.S. to have Microsoft technology underhood for long, as Hyundai has hooked up with the software giant on new infotainment technology partnership. The first new jointly produced system will provide voice-controlled connectivity between mobile devices for Hyundai and Kia vehicles beginning in 2010. Microsoft will also work with Korea's Institute for IT Advancement to open an Automotive IT Innovation Centre in Seoul. The Korean auto giant will partner with Microsoft on auto telecommunication, telematics, navigation systems, and improving Human Machine Interface technology. <br /><br />Recent developments in automotive technology show that infotainment tech like Ford's SYNC and BMW's <a href="http://www.autoblog.com/2008/03/27/video-bmw-connectdrive-mobile-internet-in-action/">in-car Internet</a> systems are hot. Microsoft appears to be capitalizing on the new trend by netting a second automotive partner, while Hyundai gets the new interactive tech that customers are craving. If its cars are anything to go by, Hyundai's version of the technology will probably cost less and do more. <br /><br />[Source: Hyundai]<p><a href="http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/" rel="bookmark">Continue reading <em>Hyundai/Kia teams up with Microsoft on in-car infortainment</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/">Hyundai/Kia teams up with Microsoft on in-car infortainment</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 04 Nov 2008 08:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1360738/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/11/04/hyundai-kia-teams-up-with-microsoft-on-in-car-infortainment/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>hyundai</category><category>infotainiment systems</category><category>InfotainimentSystems</category><category>microsoft</category><category>sync</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Tue, 04 Nov 2008 08:59:00 EST</pubDate></item><item><title><![CDATA[Lincoln Navigator to get fuel economy bump for 2009]]></title><link>http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/</link><guid isPermaLink="true">http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/</guid><comments>http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a></p><a href="http://www.autoblog.com/photos/2008-lincoln-navigator/353495/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/08navi_monochrome.jpg" alt="" /></a><br />
<div align="center"><em><strong><small>Click above for a gallery of the 2008 Lincoln Navigator</small></strong></em><br /></div>
<br />The window sticker on a 2008 Navigator shows a mighty low 12 mpg in the city and only 18 on the highway, so Ford went back to the drawing board to improve on that number for this year. The Blue Oval's blinged-up luxury sled boasts a fuel friendlier average of 14/20 for 2009, a marginal improvement, but an improvement nonetheless. Ford says those numbers are good enough to put the Blue Oval at the head of the luxury SUV space that includes the Cadillac Escalade, Lexus LX570 and Nissan QX56. Ford was able to increase fuel economy by almost 15% on the big SUV by implementing some of the same engineering tricks employed on the 2009 F-150, which itself <a href="http://www.autoblog.com/2008/09/18/2009-ford-f-150-keeps-max-towing-crown-adds-fuel-efficient-sfe/">gets up to 15/21</a> in SFE trim. Changes were made to the idle speed and the transmission, as well as some fancy software engineering that regulates gas consumption by using aggressive deceleration fuel shut-off.<br /><br />Ford also made standard several items that were previously only available as options, including a power lift gate, heated and cooled front seats, PowerFold third-row seats, cap-less fuel filler, Rear View Camera, flexible fuel-capable V-8 engine, SYNC and the stunning 14-speaker THX II-Certified audio system. The 2009 Navigator will also be available with Ford's new and improved navigation system with Travel Link. Ford hasn't announced any improvements for the Expedition, but we'd expect Ford's blue collar version of the Navigator will receive similar fuel economy enhancements.<em> Hit the jump to view Ford's press release, which includes the full list of now standard features.</em><br /><br />[Source: Ford]<p><a href="http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/" rel="bookmark">Continue reading <em>Lincoln Navigator to get fuel economy bump for 2009</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/">Lincoln Navigator to get fuel economy bump for 2009</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 24 Sep 2008 07:58:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1322774/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/09/24/lincoln-navigator-to-get-fuel-economy-bump-for-2009/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2009 ford navigator</category><category>2009FordNavigator</category><category>ford</category><category>fuel economy</category><category>FuelEconomy</category><category>Lincoln Navigator</category><category>LincolnNavigator</category><category>navigator</category><category>sync</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Wed, 24 Sep 2008 07:58:00 EST</pubDate></item><item><title><![CDATA[Tech avalanche: Microsoft goes big for automotive]]></title><link>http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/</link><guid isPermaLink="true">http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/</guid><comments>http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.detnews.com/apps/pbcs.dll/article?AID=/20080729/AUTO01/807290374/1148"><img vspace="4" hspace="4" border="1" align="right" src="http://www.blogcdn.com/www.autoblog.com/media/2008/07/microsoft-logo.jpg"  alt="" /></a>The rapidly shrinking US auto market has left automakers scrambling for any way to differentiate their products from the competition, and the fastest way to get the job done is with technology. Microsoft is all too aware of this, and the tech giant is betting big on automotive to give itself a larger presence in a rapidly growing field. Microsoft has increased both staffing and funding by 30% in an effort to get in on the connectivity and infotainment ground floor. <a href="http://www.autoblog.com/2007/07/04/video-live-from-dearborn-microsoft-and-ford-demo-sync/">Sync</a> has been Microsoft's crowning achievement in the automotive space to date, with over 200,000 units sold so far and 1 m expected by the end of 2009. Though Ford owns Sync branding rights, Microsoft will be able to peddle the <a href="http://www.autoblog.com/2007/08/09/ford-lets-you-sync-for-just-395/">inexpensive system</a> to other automakers in 2009. Microsoft's "Live Search" technology is also available to automakers, and it will spawn in-car systems that allow drivers to search for nearby businesses. <br /><br />Since every other aspect of our lives is now interconnected, it makes sense for cars to follow the trend. Whether you love the Microsoft or hate it, having the 800-pound gorilla in the automotive realm is a good thing. We just hope we won't have to worry about a blue screen of death plaguing our family wagon.<br /><br />[Source: <a href="http://www.detnews.com/apps/pbcs.dll/article?AID=/20080729/AUTO01/807290374/1148">Detroit News</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/">Tech avalanche: Microsoft goes big for automotive</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 29 Jul 2008 16:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.detnews.com/apps/pbcs.dll/article?AID=/20080729/AUTO01/807290374/1148>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1269614/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/07/29/tech-avalanche-microsoft-goes-big-for-automotive/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>Microsoft</category><category>sync</category><category>technology</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Tue, 29 Jul 2008 16:33:00 EST</pubDate></item><item><title><![CDATA[Next generation of in-car tech may be sponsored by advertisers]]></title><link>http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/</link><guid isPermaLink="true">http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/</guid><comments>http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a></p><a href="http://freep.com/apps/pbcs.dll/article?AID=/20080525/BUSINESS01/805250536/1014"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2008/05/bmw_internet_opt_ab_450-op.jpg" alt="" /></a><br /><br />Not surprisingly, young car buyers want their new cars filled with as much technology as possible. Specifically, navigation systems and in-car telematics like Ford's SYNC and General Motors' OnStar are highly desirable among 16-24 year-old car buyers. As it turns out, though, it is that same demographic that is least willing to pay for these features. So, what's the solution? <a href="http://freep.com/apps/pbcs.dll/article?AID=/20080525/BUSINESS01/805250536/1014">Advertising</a>. As we've <a href="http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/">noted before</a>, the chances seem good that at some point in the not-too-distant future, our navigation screens will show us local spots with preference given to those establishments that have paid for placement.<br /><br />Not everyone is likely to be happy about this trend. Besides the irritation of a constant barrage of advertisements, there is also a danger in letting your car know too much about you. If your vehicle were to track your movements, or even purchases made from inside your vehicle, that information could be made available to other organizations. Those concerned that "Big Brother" is watching them may not want features like this keeping their eyes on our driving habits. On the flip side, this knowledge could make for advertisements in which we're truly interested. And, would it be so bad if your car alerted you to an upcoming <a href="http://www.autoblog.com/2008/05/24/trapster-exposes-speed-traps-on-your-mobile-device/">speed trap</a>? Just so long as it's not installed in a certain <a href="http://en.wikipedia.org/wiki/Christine">Plymouth Fury</a> from '58...<br /><br />[Source: <a href="http://freep.com/apps/pbcs.dll/article?AID=/20080525/BUSINESS01/805250536/1014">The Detroit Free Press</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/">Next generation of in-car tech may be sponsored by advertisers</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 27 May 2008 11:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://freep.com/apps/pbcs.dll/article?AID=/20080525/BUSINESS01/805250536/1014>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1206022/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/05/27/next-generation-of-in-car-tech-may-be-sponsored-by-advertisers/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ads</category><category>advertising</category><category>auto ads</category><category>auto advertising</category><category>auto-advertising</category><category>AutoAds</category><category>AutoAdvertising</category><category>in car advertising</category><category>InCarAdvertising</category><category>onstar</category><category>onstar ads</category><category>onstar-ads</category><category>OnstarAds</category><category>sync</category><category>sync ads</category><category>sync-ads</category><category>SyncAds</category><category>telematics</category><dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator><pubDate>Tue, 27 May 2008 11:29:00 EST</pubDate></item><item><title><![CDATA[Hyundai, Kia to get version of Microsoft's in-car connectivity]]></title><link>http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/</link><guid isPermaLink="true">http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/</guid><comments>http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a></p><a href="http://hosted.ap.org/dynamic/stories/M/MICROSOFT_AUTOS?SITE=CAGRA&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT"><img vspace="4" hspace="4" border="0" align="right" src="http://www.blogcdn.com/www.autoblog.com/media/2008/05/kia_hyundai_logos215.jpg" alt="" /></a>While Ford has enjoyed a year of exclusivity with its SYNC-branded version of Microsoft's in-car connectivity technology, the Redmond-based company has been <a href="http://www.autoblog.com/2008/02/20/microsoft-ready-to-expand-beyond-ford-sync/">itching to expand</a> the availability of its in-car gadget integration system to other marques. According to the AP, the first post-Ford carmakers to use the platform in the U.S. will be sister companies Hyundai and Kia. <br /><br />According to the report, the Korean automakers will have the right to offer the technology on its cars in November, but probably won't do so. The AP report quotes Velle Kolde, senior product manager for Microsoft Auto, saying the two companies are busy developing their own custom applications and don't plan to be ready until after that date.<br /><br />There is no word yet on what the new system will be named, its cost or what vehicles it will be offered on. Currently the only automaker offering Microsoft's system in the U.S. is Ford. Fiat has rights to sell it internationally and calls its version <a href="http://www.autoblog.com/2007/07/12/fiat-500-to-come-equipped-with-microsoft-blueandme/">Blue&amp;Me</a>.<br /><br /><strong>UPDATE: </strong><em>Ford reminded us that only its version of Microsoft Auto's technology is called SYNC, so other brands will have to come up with and market their own names for it.</em><br /><br />[Source: <a href="http://hosted.ap.org/dynamic/stories/M/MICROSOFT_AUTOS?SITE=CAGRA&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT">Associated Press</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/">Hyundai, Kia to get version of Microsoft's in-car connectivity</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 06 May 2008 10:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://hosted.ap.org/dynamic/stories/M/MICROSOFT_AUTOS?SITE=CAGRA&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1187380/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/05/06/hyundai-kia-to-get-version-of-microsofts-sync/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>hyundai</category><category>kia</category><category>microsoft</category><category>microsoft hyundai</category><category>microsoft kia</category><category>MicrosoftHyundai</category><category>MicrosoftKia</category><category>sync</category><category>telematics</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Tue, 06 May 2008 10:02:00 EST</pubDate></item><item><title><![CDATA[SYNC retrofit kit now available for 2008 Navigator, Mustang next]]></title><link>http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/</link><guid isPermaLink="true">http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/</guid><comments>http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a></p><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2007/10/sync.jpg" /><br /><br />When Ford <a href="http://www.autoblog.com/2007/08/09/ford-lets-you-sync-for-just-395/">launched</a> its new SYNC in-car communications system in the Ford Focus, the crew in Dearborn may not have known just how popular the option would prove to be. While the SYNC system has started to infiltrate the rest of the Blue Oval line, its integration is apparently not moving fast enough for many consumers. Doug White, Vehicle Personalization Marketing &amp; Planning manager at Ford says, "Customers and dealers were telling us that we needed SYNC on our flagship SUV and we felt we needed to respond to those concerns as quickly as we could. They essentially said, 'If you have it on Focus, why not Navigator.'" Sounds pretty reasonable to us. Considering that the Lincoln Navigator is the flagship product for Ford's up-market brand, it should be available with all the best techno-goodies available in the Ford arsenal. <br /><br />The retrofit kit is now a dealer-installed option for all 2008 model year Navigator and Navigator L models built after December 4, 2007. According to the press release, pasted after the break, the vehicle must have been factory equipped with the voice-activated navigation system and DVD entertainment system, included with the Elite Package. The integration is reportedly rather straightforward and uses the steering wheel buttons and works the same as other SYNC systems. The price? Just $550, making it seem a rather no-brainer as far as we're concerned. Next in line for a SYNC accessory kit will be the Mustang.<br /><br />[Source: Lincoln]<p><a href="http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/" rel="bookmark">Continue reading <em>SYNC retrofit kit now available for 2008 Navigator, Mustang next</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/">SYNC retrofit kit now available for 2008 Navigator, Mustang next</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 01 May 2008 18:57:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1183266/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/05/01/sync-retrofit-kit-now-available-for-2008-navigator-mustang-next/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>ford sync</category><category>ford-sync</category><category>FordSync</category><category>lincoln</category><category>lincoln navigator</category><category>lincoln-navigator</category><category>LincolnNavigator</category><category>mustang sync</category><category>mustang-sync</category><category>MustangSync</category><category>navigator sync</category><category>navigator-sync</category><category>NavigatorSync</category><category>sync</category><dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator><pubDate>Thu, 01 May 2008 18:57:00 EST</pubDate></item><item><title><![CDATA[Microsoft sees in-car advertising coming]]></title><link>http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/</link><guid isPermaLink="true">http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/</guid><comments>http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><p><img vspace="4" hspace="4" border="0" align="right" src="http://www.blogcdn.com/www.autoblog.com/media/2008/03/2007-02-16_logo_vista_opt.jpg"  alt="" />Ford's SYNC system is <a href="http://www.autoblog.com/2007/10/11/popular-mechanics-honors-fords-sync/">winning friends</a> left and right, with CNET giving it <a href="http://www.autoblog.com/2008/01/17/cnet-hands-out-2007-car-tech-awards/">the nod</a> as Coolest New Car Tech and The Detroit News <a href="http://www.autoblog.com/2008/01/02/burgess-builds-a-dream-car-from-the-best-parts-of-2007/">calling it</a> "the best <a href="http://www.autoblog.com/2007/08/09/ford-lets-you-sync-for-just-395/">$395 option</a> of 2007". Sales of the Ford Focus, in which the system debuted, are up 22.5% this year, despite the car's iffy redesign. According to Ford, consumers are <a href="http://www.autoblog.com/2008/01/03/surprise-fords-sync-sells-cars/">choosing to add</a> SYNC to their cars two to one over those who skip it, and Microsoft, which supplies the software to run SYNC, has noticed this popularity. The software giant from Redmond has pretty <a href="http://www.autoblog.com/2008/01/06/ces-2008-bill-gates-announces-sync-2-0/">big plans</a> for its Automotive Business Unit beyond supporting Ford's SYNC system, and hopes to give its software system "daily relevance" within five years by networking infotainment systems with each other. A local search function, for instance, could offer multiple possible routes based on up-to-the-minute information gathered from the network. </p>
<p>All of these upgrades need to be paid for somehow, and Martin Thall, the General Manager of Microsoft's Automotive Business Unit, <a href="http://reviews.cnet.com/8301-13746_7-9880110-48.html">has suggested</a> that they may integrate advertisements into the infotainment system as opposed to charging subscription fees like General Motors does with its OnStar service. After all, you hear ads on your radio and pass by billboards every time you get in your car, right? Would serving up advertisements or coupons to Starbucks while you're driving be a distraction, though? They better think this through carefully. <br /> </p>
<p>[Source: <a href="http://reviews.cnet.com/8301-13746_7-9880110-48.html">CNET</a>]</p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/">Microsoft sees in-car advertising coming</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 07 Mar 2008 16:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://reviews.cnet.com/8301-13746_7-9880110-48.html>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1134507/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/03/07/microsoft-sees-in-car-advertising-coming/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ford</category><category>microsoft</category><category>microsoft sync</category><category>microsoft-sync</category><category>MicrosoftSync</category><category>sync</category><category>sync advertising</category><category>sync-advertising</category><category>SyncAdvertising</category><dc:creator><![CDATA[Jeremy Korzeniewski]]></dc:creator><pubDate>Fri, 07 Mar 2008 16:29:00 EST</pubDate></item></channel></rss>