While Ford has enjoyed a year of exclusivity with its SYNC-branded version of Microsoft's in-car connectivity technology, the Redmond-based company has been itching to expand the availability of its in-car gadget integration system to other marques. According to the AP, the first post-Ford carmakers to use the platform in the U.S. will be sister companies Hyundai and Kia.
According to the report, the Korean automakers will have the right to offer the technology on its cars in November, but probably won't do so. The AP report quotes Velle Kolde, senior product manager for Microsoft Auto, saying the two companies are busy developing their own custom applications and don't plan to be ready until after that date.
There is no word yet on what the new system will be named, its cost or what vehicles it will be offered on. Currently the only automaker offering Microsoft's system in the U.S. is Ford. Fiat has rights to sell it internationally and calls its version Blue&Me.
UPDATE: Ford reminded us that only its version of Microsoft Auto's technology is called SYNC, so other brands will have to come up with and market their own names for it.
When Ford launched its new SYNC in-car communications system in the Ford Focus, the crew in Dearborn may not have known just how popular the option would prove to be. While the SYNC system has started to infiltrate the rest of the Blue Oval line, its integration is apparently not moving fast enough for many consumers. Doug White, Vehicle Personalization Marketing & Planning manager at Ford says, "Customers and dealers were telling us that we needed SYNC on our flagship SUV and we felt we needed to respond to those concerns as quickly as we could. They essentially said, 'If you have it on Focus, why not Navigator.'" Sounds pretty reasonable to us. Considering that the Lincoln Navigator is the flagship product for Ford's up-market brand, it should be available with all the best techno-goodies available in the Ford arsenal.
The retrofit kit is now a dealer-installed option for all 2008 model year Navigator and Navigator L models built after December 4, 2007. According to the press release, pasted after the break, the vehicle must have been factory equipped with the voice-activated navigation system and DVD entertainment system, included with the Elite Package. The integration is reportedly rather straightforward and uses the steering wheel buttons and works the same as other SYNC systems. The price? Just $550, making it seem a rather no-brainer as far as we're concerned. Next in line for a SYNC accessory kit will be the Mustang.
Ford's SYNC system is winning friends left and right, with CNET giving it the nod as Coolest New Car Tech and The Detroit News calling it "the best $395 option of 2007". Sales of the Ford Focus, in which the system debuted, are up 22.5% this year, despite the car's iffy redesign. According to Ford, consumers are choosing to add SYNC to their cars two to one over those who skip it, and Microsoft, which supplies the software to run SYNC, has noticed this popularity. The software giant from Redmond has pretty big plans for its Automotive Business Unit beyond supporting Ford's SYNC system, and hopes to give its software system "daily relevance" within five years by networking infotainment systems with each other. A local search function, for instance, could offer multiple possible routes based on up-to-the-minute information gathered from the network.
All of these upgrades need to be paid for somehow, and Martin Thall, the General Manager of Microsoft's Automotive Business Unit, has suggested that they may integrate advertisements into the infotainment system as opposed to charging subscription fees like General Motors does with its OnStar service. After all, you hear ads on your radio and pass by billboards every time you get in your car, right? Would serving up advertisements or coupons to Starbucks while you're driving be a distraction, though? They better think this through carefully.
It was just last month when we reported the announcement that Microsoft had taken Ford's SYNC to the next level. It was good news for Ford, and good news to consumers who apparently like the award-winning hands-free communication and entertainment system. Even with $395 price tag, SYNC was selling faster than Hanna Montana tickets at a middle school box office.
Ford isn't the only automaker using the Windows CE 6.0 based Microsoft Auto technology. Before Ford inked their deal, Microsoft had licensed the technology to the Italian automaker Fiat SpA. Now, as Ford's exclusive U.S. rights to the technology are set to end later this year, Microsoft is eager to bring other automakers on board. It shouldn't be a tough sell, as consumers are embracing technology-laden vehicles, and Ford's SYNC has proven to help sell cars.
In-car technology has exploded over the past few years, with navigation screens, hard drives, iPod connectivity, and satellite radio becoming more and more important to consumers. While Ford was slow to get on the multimedia super highway, the Blue Oval has picked up steam with the introduction of SYNC. Ford also launched HD Radio in fall 2007, and the Dearborn automaker plans to offer the digital music maker in every Ford, Lincoln, and Mercury by 2009
HD radio is gaining in popularity as it offers superior sound quality vs. traditional radio and exclusive content, without the need to pay a monthly subscription. Radio stations are fast-adopting HD Radio as well, with 1500 stations now broadcasting digitally. Over 700 of those stations are now offering H2 and H3 multi-casts, which means that your favorite station can offer multiple genres, or more simultaneous choices of the kinds of music you love. With satellite radio riddled with commercials and still costing $12.95 per month, lets hope that HD Radio can give us what we like, but without the cost. Hit the jump to view the Ford press release.
SYNC appears to be a big win so far for Ford, with the communications technology helping to move vehicles off dealer lots faster than vehicles without the system. Ford and Microsoft have been working to take SYNC to the next level, however, and the changes announced by Bill Gates at CES show that the technology is on an upward trajectory. Gates announced two new capabilities for SYNC that will help Ford offer a richer multimedia experience while competing with GM's OnStar satellite service.
First, SYNC will soon be able to assist drivers in calling 911 if an accident is detected. Drivers will need a SYNC-paired phone for SYNC 911 Assist to work, and since the SYNC simply uses the driver's phone, there is no monthly charge for the service. Ford tells us that it had to clear hurdles for 911 Assist because the government doesn't want systems to call 911 without human intervention, so a 10-second buffer gives drivers the ability to cancel the call. If the occupants of the vehicle are incapacitated, SYNC will automatically call 911 if the driver doesn't cancel the 911 call after 10 seconds. Ford points out that 911 Assist doesn't need an operator working as a 911 middle-man, giving it a speed advantage over OnStar. Hit the jump to read about SYNC's Vehicle Health Reports and Ford's official press release.
You can see a gallery of photos from the CES announcement here.
Though GM's Rick Wagoner nabbed the honor of giving this year's keynote address at next week's 2008 CES Show in Las Vegas, Ford may grab the headlines with a suite of new in-car entertainment, navigation and communication technologies that it plans to implement across its brands in the near future. First up will be the second version of its popular SYNC interface, details of which are scant. Considering that the SYNC system's capabilities are already robust, we're not sure what else they can add to it and are eager to find out.
Ford will also be showing off its new SIRIUS Travel Link nav system, which gets updated in real time with all sorts of info from the SIRIUS satellites. Drivers can call up instant traffic data, weather, sports scores and movie showings, as well as plot a course to the gas station with cheapest fuel prices.
Finally, Ford will have its new navigation system sourced from Xanavi on display with what we believe is a ginormous 7.5-inch touchscreen and an in-dash hard drive that can store up to 2,400 songs. Hopefully it will also have the capacity to pause and rewind live radio like Cadillac's system in the CTS. We've already seen the Xanavi system's new, larger screen in images of the upcoming 2009 Lincoln MKS sedan, a car that's slated to be fitted with the gamut of Ford's new in-car technologies when it goes on sale this summer.
Keep your eyes on Autoblog early next week for when we start our coverage of the 2008 CES Show from Las Vegas. We'll have more details on what Ford and the rest of the auto industry has to offer in the way of electronics for the coming year.
Ford developed its SYNC system with Microsoft and has an 18-month exclusive license to sell the system, which is something we weren't aware of until recently. It turns out, however, that the exclusive rights aren't being wasted: Ford reports that SYNC-equipped cars are finding twice as many buyers as cars without SYNC. One dealer said "People who won't spend a dollar more for power door locks have to have SYNC." Keep in mind this news is coming from Ford, but clearly SYNC is appealing to the common customer.
The multi-media controlling option appears to have won so many over by being easy to learn, genuinely useful for different age groups, and cheap at only $395. Scott Burgess of The Detroit News, when building his dream car, called it "the best $395 option of 2007." It also appears to be inverting the car buying decision for some, with people knowing that they want a car with SYNC then choosing among the available models.
SYNC is still young, though. If the kinds of things that PC owners and Microsoft critics have bemoaned for ages begin to creep in, then the fortunes of SYNC could sink just as quickly. But for now it's good times, and if you've been checking out SYNC from the sidelines, you might be interested to know that v2.0 will be on display at the Consumer Electronics Show in a couple weeks.
We're not going out on a limb by saying that the future of in-car technology is connecting all our electronic detritus into a cohesive network. Ford's Sync system has already made that possible on many fronts and GM's OnStar has set a new standard for safety, navigation and communication. Atlanta-based Hughes Telematics is announcing a new system that will fuse both of those systems into a comprehensive whole and selling a subscription service akin to OnStar's arrangement.
The Hughes setup will integrate turn-by-turn navigation, voice commands for phones and iPods, plus provide emergency and roadside assistance. Additionally, it will allow users to purchase certain features – from directions to songs from Sirius – on an ala carte basis, neglecting the need to spend extra cash each month for products you rarely use. The system will also integrate with the vehicle's ECU to allow diagnosis and problem solving that could avoid a trip to the dealer.
Hughes will be releasing all the information about the new system, including the details on it partnership with Chrysler (announced earlier this year) and a major luxury brand, later this week.
Siemens and Microsoft have announced a joint partnership to develop the next generation of in-car entertainment and sat-nav products, which, much like the Ford/Microsoft Sync system, will allow users to connect everything from mobile phones to media players. Recognizing that standalone audio systems are quickly becoming a thing of the past, the new system seeks to integrate every facet of the "digital lifestyle" into one all-encompassing unit. The fruits of their labors should be in production by 2009, assuming all goes well over in Redmond.
While Ford has enjoyed a year of exclusivity with its SYNC-branded version of Microsoft's in-car connectivity technology, the Redmond-based company has been itching to expand the availability of its in-car gadget integration system to other marques. According to the AP, the first post-Ford carmakers to use the platform in the U.S. will be sister companies Hyundai and Kia. 
Ford's SYNC system is 
In-car technology has exploded over the past few years, with navigation screens, hard drives, iPod connectivity, and satellite radio becoming more and more important to consumers. While Ford was slow to get on the multimedia super highway, the Blue Oval has picked up steam with the introduction of 
First, SYNC will soon be able to assist drivers in calling 911 if an accident is detected. Drivers will need a SYNC-paired phone for SYNC 911 Assist to work, and since the SYNC simply uses the driver's phone, there is no monthly charge for the service. Ford tells us that it had to clear hurdles for 911 Assist because the government doesn't want systems to call 911 without human intervention, so a 10-second buffer gives drivers the ability to cancel the call. If the occupants of the vehicle are incapacitated, SYNC will automatically call 911 if the driver doesn't cancel the 911 call after 10 seconds. Ford points out that 911 Assist doesn't need an operator working as a 911 middle-man, giving it a speed advantage over OnStar. Hit the jump to read about SYNC's Vehicle Health Reports and Ford's official press release. 
Ford developed its 
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