Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The Rose Bowl – The Grandaddy Of Them All, as they say – is one of the most storied bowl games in college football, and the pre-game parade is a big part of the pageantry of the event. Last year, Natural Balance broke the record for the world's largest float with an 84,300-pound rolling display, but the pet food company seems thirsty for more world-record glory.
Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac.