RichardGere


REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO]

Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done this with a flair for marketing that begs for attention, and if it takes controversy to get attention then so be it. Fiat chief Sergio Marchionne chose Francois to be the CEO of Chrysler vehicles and run the Chrysler Group's marketing, advertising and brand development and strategies. It is expected, then, that he ... Read more →

Fiat apologizes to China for Richard Gere commercial Jeremy Korzeniewski

According to Olivier Francois, Chief Executive Officer of Lancia, Richard Gere was chosen for a recent ad for the Lancia Delta because he "is not merely a fine actor; not merely one of the most ...

REPORT: Controversial ads expected from Fiat exec heading Chrysler marketing [w/VIDEO] 1 month ago on Autoblog

Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done this with a flair for marketing that begs for attention, and if it ...

Fiat apologizes to China for Richard Gere commercial 1 year ago on Autoblog

According to Olivier Francois, Chief Executive Officer of Lancia, Richard Gere was chosen for a recent ad for the Lancia Delta because he "is not merely a fine actor; not merely one of the most famous men in the world. He is a man with a great difference: the ability to combine talent, fame and ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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