Puma

With a couple of high-level U.S. defectors from the RallyCross series into other motorsport disciplines there was a domestic vacuum at the top, and we know what nature thinks about that. Enter German shoe/sportswear Puma, which is throwing its sponsor dollars behind the factory-backed Subaru PUMA ...

Long before we ever threw a leg over a bike, someone once told us that the best thing about motorcycles is that if they were invented today, they'd be outlawed tomorrow. For some riders, the feeling that you're doing something illicit (and probably more than a little stupid) is part of the ...

Tobacco advertising has been banned from Formula One racing for several years now, but that doesn't appear to be deterring either Ferrari or Philip Morris. The two companies have just announced a renewal of their partnership over the team officially known as Scuderia Ferrari Marlboro through ...

All sorts of companies shell out big bucks to have their name associated with Formula One racing, whether by sponsoring individual teams, supporting aspiring drivers, or erecting trackside ...

People apparently love building full-scale Ferrari F1 cars. Whether made from 80,000 lego bricks, delicious chocolate, or $24,000 worth of carbon fiber, the legendary Italian racecars are a popular vehicle ...

Before Ferrari's vast merchandising empire teamed up with Puma to put prancing horses on anything from baseball caps to running shoes and everything in between, they were in bed with Italian ...

The Gumball 3000 is set for its 11th running next month, and as part of the rally, Puma, an official sponsor of the event, has released a limited-edition driving shoe. Named the Speed Cat 2.9 Mid Gumball, ...

You know how the oil companies are all trying to become energy companies now? The new PUMA (aka, the Personal Urban Mobility and Accessibility Project) from GM and Segway shows one way that auto companies could shift over to being ...

Please hold a moment while we check our calendars. Nope, it's definitely not April 1. That must mean a General Motors tie-up with Segway must be true. The Personal Urban Mobility and Accessibility Project (P.U.M.A. for short) will ...

Order a new Ferrari, Maserati or Lamborghini and you'll have the option of ordering fitted Schedoni luggage. The hundred-year-old leathercrafters are based in Modena, the same city where the exotic supercars are made, and the exclusivity and allure of their products rival that of the cars for ...