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Click above for high-res image gallery of Gran Turismo 5 Prologue

When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone?

Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running car racing simulators. Other people were placed in separate rooms where the games were being broadcast, but not played. Afterward, both groups were surveyed, and the results were eye opening. Those that played the video games responded that they were 50% more likely to purchase vehicles that they used in the video games than those that just watched.

Sure, these results don't necessarily prove anything, but automakers and advertisers have certainly taken notice. Current estimates put the in-game advertising market at $1.8 billion within the next few years.

Gallery: Gran Turismo 5 Prologue


[Source: Financial Post]

Study suggests driving cars in video games could lead to more purchases in real-life originally appeared on Autoblog on Mon, 09 Feb 2009 16:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>car racing gamescar racing video gamesCarRacingGamesCarRacingVideoGamesgran turismogran turismo 5gran turismo 5 prologueGranTurismoGranTurismo5GranTurismo5Prologuegt5gt5 prologueGt5Prologuepgr4project gotham racingproject gotham racing 4ProjectGothamRacingProjectGothamRacing4video gamevideo game carsvideo gamesVideoGameVideoGameCarsVideoGamesMon, 09 Feb 2009 16:56:00 EST<![CDATA[Cadillac CTS-V racer promotes XBOX tie-in this weekend]]>http://www.autoblog.com/2006/06/20/cadillac-cts-v-racer-promotes-xbox-tie-in-this-weekend/http://www.autoblog.com/2006/06/20/cadillac-cts-v-racer-promotes-xbox-tie-in-this-weekend/http://www.autoblog.com/2006/06/20/cadillac-cts-v-racer-promotes-xbox-tie-in-this-weekend/#commentsFiled under: , , , , ,

Cadillac CTS-V racer in Project Gotham Racing livery
Last month, Cadillac announced its relationship with Microsoft's XBOX in the form of a downloadable expansion pack for the console's Project Gotham Racing 3 game. Gamers were given the ability to add three of Caddy's V-Series cars to the already-impressive group of rides included with the game.

This coming weekend, that relationship is going to get some high-profile exposure as the #16 CTS-V SPEED GT racing car will sport a new PGR-themed livery for the Speed World Challenge race at Infineon Raceway. Cadillac is pulling out all the stops to make sure the car does well, as Corvette Racing's Johnny O'Connell will strap in behind the wheel. O'Connell, who along with teammate Ron Fellows has won his last five ALMS races at Infineon, will see if he can work his magic with the Cadillac and finish atop the podium. Reigining SPEED GT champ and Cadillac teammate Andy Pilgrim will join O'Connell on the circuit in the #1 car.

The SPEED GT race is part of this weekend's NASCAR Nextel Cup festivities at Infineon, so a huge crowd and equally huge exposure for the Caddy/XBOX relationship are all but guaranteed.

(Photo, press release after the jump)

[Source: GM]

Continue reading Cadillac CTS-V racer promotes XBOX tie-in this weekend

Cadillac CTS-V racer promotes XBOX tie-in this weekend originally appeared on Autoblog on Tue, 20 Jun 2006 16:34:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Andy PilgrimAndyPilgrimCadillac CTS-VCadillac XBOXCadillac XBOX 360CadillacCts-vCadillacXboxCadillacXbox360cts-v pgrcts-v race carcts-v racing carCTS-V SPEED GTCts-vPgrCts-vRaceCarCts-vRacingCarCts-vSpeedGtInfineon RacewayInfineonRacewayJohnny O'ConnellJohnnyO'connellNASCAR infineonNascarInfineonPGRPGR3Project Gotham RacingProject Gotham Racing 3ProjectGothamRacingProjectGothamRacing3Speed GT SeriesSpeed World ChallengeSpeedGtSeriesSpeedWorldChallengexboxxbox360Tue, 20 Jun 2006 16:34:00 EST