ProjectGenesis


Chrysler slows dealer consolidation

Remember Project Genesis? That was Chrysler's internal name for its push to consolidate all of its dealerships into single outlets carrying the automaker's entire line of Chrysler, Dodge and Jeep vehicles. That laudable goal was a big deal last year when the automaker sought to streamline its model line and bolster the cachet of each of its brands. Today? Not so much. Detroit's number tres is concerning itself more with keeping lights on and the doors open. As much sense as it makes to offer just one entry in each market segment, Chrysler says ... Read more →

Chrysler aims to condense all three brands into single dealerships Jeremy Korzeniewski

Chrysler's Project Genesis plan has been gaining traction as of late. The goal is to cut out redundant models between the Chrysler, Dodge and Jeep brands, which would also mean consolidating its ...

Chrysler slows dealer consolidation 10 months ago on Autoblog

Remember Project Genesis? That was Chrysler's internal name for its push to consolidate all of its dealerships into single outlets carrying the automaker's entire line of Chrysler, Dodge and Jeep vehicles. That laudable goal was a big deal last year when the automaker sought to streamline its model ...

Chrysler aims to condense all three brands into single dealerships 1 year ago on Autoblog

Chrysler's Project Genesis plan has been gaining traction as of late. The goal is to cut out redundant models between the Chrysler, Dodge and Jeep brands, which would also mean consolidating its entire product line into one dealership which offers all three marques. While there are some dealership ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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