ProductPlacement


VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, indeed. Volvo struck such gold with the first Twilight movie, as millions of teens saw Edward Cullen (played by Robert Pattinson) prancing around town in his silver C30. And the safety-minded Swedish automaker is looking for lightning to strike twice by ... Read more →

Forthcoming Mercedes-Benz E-Class convertible caught on set of Sex and the City 2 Jonny Lieberman

If there's one television show we love here at Autoblog, it's Sex and the City. Carrie, Samantha, Charlotte and Miranda – all aflutter over noontime glasses of Kristal, gossiping about Prada, ...

Product Placement Alert: Aprilia RS125 featured in Transformers: Revenge of the Fallen Jeremy Korzeniewski

As you'd expect in the runup to one of this summer's most widely-anticipated movies, product placement announcements are rolling in fast and furious ahead of the June 24th launch of Transformers: ...

Hyundai Genesis looking for roles, sending out headshots Dan Roth

Click above for high-res pics of the 2009 Hyundai Genesis V6 Product placement inundates television imagery, from the blatantly branded soda tumblers on American Idol to more subtle appearances like ...

The Bourne Ultimatum: Product placement done right John Neff

We were well aware of Volkswagen's placement in The Bourne Ultimatum thanks to press releases out of Wolfsburg that prepared us for an epic car chase involving a Touareg 2. When an automaker brags ...

And.... ACTION! Ford partners with film company for product placement 2 years ago on Autoblog

Ford's been working with studios to get its product featured in films for years, one of the first being the original Batmobile. But the automaker has now teamed with Our Stories Films to target minorities with the production company's family-themed movies. Under the agreement, Ford will be able to ...

Ford disses Toyota's lack of Bond involvement 2 years ago on Autoblog

Each new James Bond film, in addition to being an event in and of itself, is a massive advertisement for every single branded item seen on the silver screen. Whether it's 007's Smirnoff vodka, Walther pistol, or Aston Martin automobile, each item's appearance on screen is indeed a Very Big Deal for ...

Lotus gets a new spindoctor 3 years ago on Autoblog

Lotus announced today that it has hired a new ad agency to help it along with a renewed push into the North American market. Burbank-based e2amp, inc. will be responsible for rejuvenating the British sportscar company's image in the US and Canada through advertising, product placement and ...

Pontiac product placement targets pulp fiction 3 years ago on Autoblog

Pontiac is breaking new ground with product placement next month with "Rush City," a DC Comics production heavily funded by General Motors in an attempt to hock its Pontiac brand to men in their 20s and 30s. The six-issue series will debut on July 19. The Pontiac Solstice a chick ...

James Bond to rock Fiat bulldozer in Casino Royale 3 years ago on Autoblog

Daniel Craig, the next James Bond, has already endured his fair share of controversy, and now the poor guy will have to while away the opening sequence in Casino Royale in a Fiat W190 bulldozer. This word, after we we reported last month that he'll also be driving a Ford Mondeo in the film. But ...

Product placement war heating up 3 years ago on Autoblog

Product placement is a time-honored trend. We're quite sure that Ford is pining for a Bullitt remake, for example, but the war seems to be heating up. Exhibit A is Mission Impossible:III, where the Detroit News reports that General Motors and Ford had it out over whether Tom Cruise's ...






Autoblog Podcast #152: Paukert Enhanced!

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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