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AddTesla's Darryl Siry on product placement with the Roadster

Perhaps the most talked about new car to appear in recent years that almost no one has actually driven yet is the Tesla Roadster. The impressive thing about this is that they have managed to pre-sell hundreds of these cars without spending a dime on advertising (aside from whatever was spent on a couple of press introductions). Certainly this site is as guilty as any when it comes to jumping on this bandwagon, although we honestly think that Tesla is onto something really special here and we ha

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