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The idea of a separate brand for the Toyota Prius has gone from "seriously considering" to "not a 'go'" to, now, "Um, no." That's the word from Miguel Fonseca, Toyota's managing director in the UK, who says that there won't be a Prius sub-brand.

However, Fonseca did say that the stork would be visiting the Prius factory to drop off other body styles, making a Prius family of vehicles. He wouldn't say what the body types were, but AutoCar speculation centers on an estate and an MPV to be unveiled in 2010, along with a coupe debuting the following year. As reported before, when the larger, frugal-er next gen Prius sedan arrives in about a year, it won't be packing lithium-ion batteries -- Toyota engineers say they're still not yet ready for prime-time.

[Source: AutoCar]

No, really: Toyota won't create seperate Prius brand originally appeared on Autoblog on Wed, 26 Nov 2008 17:58:00 EST. Please see our terms for use of feeds.

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Click above image for more shots of the Toyota 1/X hybrid

There could soon come a day when you waltz into a local Prius dealership to purchase your next hybrid car. As Toyota did with the Scion brand, the Japanese giant is still said to be considering making an entirely new brand just for hybrids out of its popular Prius hatchback. We are certain to get a redesigned Prius after it debuts in Detroit in 2009, and after that, the rumormill indicates that a smaller hybrid model is on the way that would more closely compete with the new Honda Insight, which will undercut the standard Prius by a scooter-sized chunk of change. Toyota previewed a hybrid model powered by a smaller gas engine when it introduced the world to its 1/X concept at the 2007 Tokyo Motor Show. With a bit of mild speculation, we could envision a slightly larger model than the current Prius as a replacement for the Camry hybrid, giving Toyota a three-pronged answer to the likes of the Volt from GM and the Insight from Honda.

Gallery: Toyota 1/X Concept


[Source: Reuters]

Toyota considering Prius sub-brand, dealerships originally appeared on Autoblog on Wed, 17 Sep 2008 08:57:00 EST. Please see our terms for use of feeds.

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