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Toyota Prius ad people person

In the latest Prius family commercial by Toyota, actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V, Prius C concept and Prius Plug-In. This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind.

Toyota's narrative behind its Prius People Person ad states:
Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There's one for everyone. There's the original one, the bigger one, the smaller one and the one that plugs in. They're all a little different, just like us.
We'd say the spot makes sense conceptually, but it's a bit over the top, and creepy to boot. See it for yourself after the jump and let the disintegration begin.

Continue reading Toyota goes creepy with new Prius People Person commercial

Toyota goes creepy with new Prius People Person commercial originally appeared on Autoblog on Sat, 24 Sep 2011 14:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>creepy prius adhybridpriusprius adprius cprius c conceptprius commercialprius plug-inprius vtoyotatoyota priustoyota prius familyvideoSat, 24 Sep 2011 14:02:00 EST http://www.autoblog.com/feed/20059210/article-comments.xml http://www.autoblog.com/feed/2011/09/24/toyota-goes-creepy-with-latest-prius-people-person-commercial/20059210/article-detail.xml 20059210 http://www.blogcdn.com/green.autoblog.com/media/2011/09/prius-ad_thumbnail.png http://www.blogcdn.com/green.autoblog.com/media/2011/09/prius-ad.png <![CDATA[Toyota rethinks Prius ad, issues recall]]>http://www.autoblog.com/2007/11/14/toyota-rethinks-prius-ad-issues-recall/http://www.autoblog.com/2007/11/14/toyota-rethinks-prius-ad-issues-recall/http://www.autoblog.com/2007/11/14/toyota-rethinks-prius-ad-issues-recall/#commentsFiled under: , , ,



Toyota just can't seem to catch a break lately. Increasing recalls and slipping Consumer Reports ratings and now this. In a seemingly innocent commercial touting the fuel efficiency of its much-loved Prius hybrid, the company took a playful jab at Fresno, California. Basically, they made Fresno look like a place in which you would only stop if you needed gas on the way to someplace better, which didn't sit too well with folks who call Fresno home. The ad made it to Digg and then all heck broke loose. Fresno didn't think it was so funny, and California Senator Dianne Feinstein even wrote Toyota to complain. Toyota decided to recall the spot (that was only airing in the East) and issue an apology. Click over to AB Green to see what all the fuss was about.

[Source: Autoblog Green]

Toyota rethinks Prius ad, issues recall originally appeared on Autoblog on Wed, 14 Nov 2007 13:03:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Dianne FeinsteinDianneFeinsteinFresnoPrius adPrius commercialPriusAdPriusCommercialToyota advertisingToyota PriusToyotaAdvertisingToyotaPriusWed, 14 Nov 2007 13:03:00 EST http://www.autoblog.com/feed/1039199/article-comments.xml http://www.autoblog.com/feed/2007/11/14/toyota-rethinks-prius-ad-issues-recall/1039199/article-detail.xml 1039199 http://www.blogcdn.com/www.autoblog.com/media/2007/11/picture-3_thumbnail.png http://www.blogcdn.com/www.autoblog.com/media/2007/11/picture-3.png -1 2