PradaGenesis


Hyundai reveals Prada edition Genesis ahead of Seoul debut

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has yet to be realized, but Hyundai has revealed this special edition Genesis Sedan it developed with Prada, previewed last November, for debut at the upcoming home-market Seoul motor show. The Genesis Prada you see here is a one-off, painted a matte-finish purplish-blue with a white "saffiano" leather interior ... Read more →

Hyundai goes even more upscale with Prada Genesis Chris Tutor

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian ...

Hyundai reveals Prada edition Genesis ahead of Seoul debut 8 months ago on Autoblog

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has yet to be realized, but Hyundai has revealed this special edition ...

Hyundai goes even more upscale with Prada Genesis 1 year ago on Autoblog

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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