PradaCar


Hyundai goes even more upscale with Prada Genesis

Nobody blinked when Subaru and L.L. Bean hooked up. Or when Mercury and Nautica got busy. And remember those Levis Edition Jeeps? That actually worked. But South Korea's Hyundai and Italian fashion house Prada? Ummm. Just a few years ago it would have been laughable, and possibly an enormously bad business decision for Prada. But Hyundai's gone all upscale with the Genesis and, in this economy, Prada's not nearly as picky about where it gets publicity. In April, Hyundai will show one of three Prada Genesis sedans at the Seoul Motor Show. ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

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