Pirelli

Ever wish you could stop time? Well we've got news for you, pal – you can't. But you can, however, put the brakes on your timepiece. Pirelli may be best known for making tires, but overseas it's doing everything from sneakers to watches. Their latest wrist clock is called the PZero Disk_O, ...

Pirelli may be used to sticking to its territory, but the latest development has the Italian rubber company voluntarily ceding ground to its rivals. After having secured the exclusive contract to provide tires to Formula One, Pirelli has announced that it's withdrawing from the World Rally ...

Kimi Raikkonen hasn't been connected to an Italian manufacturer in Formula One since leaving Ferrari at the end of last season, but that could change if the latest reports are accurate. Pirelli was recently confirmed as the official tire supplier for F1 starting next season. As such, it'll need ...

We're not exactly positive what tires have to do with scantily clad women, but Russian manufacturer Atlay Tire Company has rolled out an ad to rival Pirelli's annual calendar. We're guessing the majority of you are already ...

With Bridgestone's hegemony on supplying tires to Formula One set to end this year, rubber companies are lining up en masse to grasp at the opportunity to take its place. We recently reported on Michelin's ambitions, but the French tire company isn't the only option being considered. According to ...

Pirelli's Cyber Tire will provide real-time tire performance information via a chip/transponder setup in the tire tread. Operating temperature and pressures, typology of the road's surface, and vertical load exerted on the tire will be among the data collected and monitored. The system will work in ...

The auto industry's crème de la crème have been on the receiving end of Pirelli's exclusive, high-style calendar since its introduction in 1964. And while we're still waiting for our name to be added the mailing list, Pirelli has been kind enough to give us peons a glimpse of the 2009 ...

While the motorsports season is coming to a close, manufacturers and teams are already preparing for the 2009 season. Pirelli is getting a jump start by debuting their new P Zero racing slick this week at Daytona International Speedway for the Rolex 24 Hours at Daytona test session. Both prototype ...

The World Rally Championship has lots of problems. Many of the manufacturers have dropped out, and the action just isn't compelling as it once was, relegating top-tier rallying to obscurity. We've got our own ideas on how it might be fixed, but more on that later. Italian tire maker Pirelli, ...

Pirelli has announced a further innovation in the ongoing quest to remove the driving from driving. Sensors have been stashed in tires already for the hasty implementation of TPMS, but Pirelli has taken it a step further, putting a sensor package on the tire carcass itself. One implementation of ...