Peugeot, being a French company, is a bit weird. Take the RCZ coupe, for example. It's a car that's as subtly handsome as an Audi TT, with a certain slickness that only French cars can pull off. Still, it's never been an outstanding performer, resting more or less as a style icon atop the Peugeot lineup. With the RCZ R, which was unveiled at the 2013 Goodwood Festival of Speed in July, France's oldest automaker is trying to add some kick to the RCZ formula.
Peugeot will be bringing 30 models to the Frankfurt Motor Show to show off its successful products, new concepts and powertrains, and at least one concept we've seen before that will reaffirm its commitment to moving upmarket. Among the most important centerpiece will be the new, lighter 308 and its i-Cockpit, launched in May but getting its world premiere with a showcase of nine variants in Germany.
What you're looking at here is the most powerful production car Peugeot has ever created – the RCZ R, set to make its debut at the Goodwood Festival of Speed in July. The French automaker showed off a concept version of this hotter R model at the Paris Motor Show last year, and the actual road-going car will be available for purchase toward the end of 2013.
As unlikely a rivalry as it might seem, Peugeot has set its sights on Audi. The French automaker may not be going after Audi at Le Mans anymore these days, but its RCZ sports coupe is still eagerly pursuing the Audi TT with the same vigor it has shown since launching two years ago. To take the fight home to Audi's home territory, Peugeot has launched a special-edition RCZ available exclusively in Germany.