Peter Horbury


Detroit 2009: Little Bigtime - Concept C takes Lincoln in a brand-new direction

var digg_url = 'http://www.autoblog.com/2009/01/12/detroit-2009-little-bigtime-concept-c-takes-lincoln-in-brand/'; Play the word association game with an average American, and when the topic is "Lincoln," you're likely to hear words like "traditional," "big," and "limousine." Terms describing compact hatchbacks like the Concept C shown above simply won't be on the tips of anyone's tongues. So what gives? Has Dearborn finally looped it? Take a closer look, and what at first seems like a designer pet project reveals a good deal more ... Read more →

RCA grads design eco-friendly concepts for the future Jeremy Korzeniewski

Click above for more RCA Eco-Friendly Concepts Whenever car design students tackle a project with as little direction as designing a "future eco-friendly automobile," you know that the designs will ...

Ford moving to three-year redesigns to keep things fresh Chris Shunk

Back when it was virtually guaranteed 20% US market share, Ford would redesign its vehicles every five or more years. The Ford Ranger, Focus, and Crown Victoria changed even slower, with mostly ...

Ford reduces time between styling changes to three years Jeremy Korzeniewski

Click above for high-res gallery of our first drive of the 2009 Ford Flex According to Peter Horbury, Ford's head of design in North America, the Blue Oval will be shortening the time frame between ...

VIDEO: Autoblog talks design with Ford Director Peter Horbury Chris Shunk

Autoblog talks design with Ford Design Director Peter Horbury. Ford has seen its ups and downs when it comes to vehicle styling, but with immense competition around the world and in North America ...

2010 Ford Mustang to appear smaller 1 year ago on Autoblog

How do you make a muscle car appear more fuel-efficient? According to Ford's North American design director, Peter Horbury, you make it look smaller. In an interview with Automotive News, Horbury said that the Mustang, "... is more suitable for the times than the [Dodge] Challenger and [Chevy] ...

Lincoln going global? 2 years ago on Autoblog

Bringing his experience heading Lexus with him when he defected to Ford, Jim Farley's got his eye on some premium-Toyota style brand growth. Ford's past party line has been that the Lincoln nameplate is strictly for North American consumption, but Farley's been conferring with other Forders like ...

Autoblog Q&A: Peter Horbury on the 2007 Ford concepts 2 years ago on Autoblog

During the Ford concept car ride at the Dearborn Development Center, Executive Director of Design for the Americas Peter Horbury was on hand to discuss Ford's design direction. Autoblog got to chat with the man who helped reinvent Volvo about what the design team was trying to achieve with this ...

Detroit Auto Show: A conversation with Peter Horbury 2 years ago on Autoblog

Peter Horbury is responsible for the design strategy and execution of all Ford, Lincoln, and Mercury products in North America. At this year's Detroit Auto Show, one of the unquestioned stars on the floor was the stunning 400-horsepower Lincoln MKR. We sat down with Peter in Detroit to talk about ...

Ford's head of design says 'no' to blatant badge engineering 3 years ago on Autoblog

We recently told you about Ford's not-so-earth-shattering announcement that shared platforms are the key to future success. Judging by your comments, this should have been the assumption rather than the proclamation. But a couple of you pointed out what could be the tragic flaw in this plan - badge ...

Reality TV: Ford's "Bold Moves" documentary hits the web 3 years ago on Autoblog

Tuesday marks the launch of Ford Motor's "Bold Moves: The Future of Ford" online documentary series, which shows you "the inner workings of the automaker as it rebuilds its business in North America." Ford plans a new episode every week through the rest of the year, starting with the series ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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