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Automakers losing interest in performance hybrids
Well, that was short-lived. According to an article in the Freep, automakers are already beginning to disregard the idea of a hot hybrid, despite the benefits in fuel economy, emissions and performance. The lackluster sales of the Honda Accord Hybrid, which was quasi-marketed as a pseudo-sports sedan, proved that the combination of "performance" and "hybrid" is too much of a stretch for the majority of consumers. While the Priusification of the species continues, with Honda confirming that it will be developing a direct competitor to Toyota's ... Read more →
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Automakers losing interest in performance hybrids 1 year ago on Autoblog
Well, that was short-lived. According to an article in the Freep, automakers are already beginning to disregard the idea of a hot hybrid, despite the benefits in fuel economy, emissions and performance. The lackluster sales of the Honda Accord Hybrid, which was quasi-marketed as a pseudo-sports ...
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