PerceptionGap


Detroit automakers still grapple with perception gap

"Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent of car buyers. In spite of Detroit's efforts, and in spite of improving testing scores, the Big Three have been unable to sway those buyers to their brands. When Ford's ad agency put on a promotion called Swap My Ride, ordinary folks who drove Ford vehicles for a week raved about them. Buick just joined Lexus at the top of the J.D. Power long-term reliability ... Read more →

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