Pentastar


VIDEO: Chrysler has 300 ways to pitch its sedan for 2010

It's not easy to market a vehicle that has been on the market for over five years with changes so imperceptible that we couldn't name them if we tried. Chrysler is in just such a situation with its flagship 300 sedan, which is most definitely getting long-in-the-tooth. That won't stop the Auburn Hills, MI-based automaker from pitching it, however, and the Pentastar is putting a genuine effort forward with its new ad for the old gangsta sled. The new spot proclaims that the 2010 300 will put the life back in nightlife, and the spot ... Read more →

Chrysler to resume leasing vehicles soon? Chris Shunk

In late July 2008, Chrysler announced that it would stop leasing vehicles effective August 1. The news helped exasperate the decline of Chrysler group vehicle sales while giving customers fewer ...

REPORT: Chrysler dropping lifetime powertrain warranty to five-year/100,000 miles Jeremy Korzeniewski

Back in 2007, Chrysler sent something of a shockwave through the industry by announcing a new lifetime powertrain warranty program for nearly all of its cars and trucks. At the time, we wrote "the ...

Consumer groups reportedly asking for liability warning labels on used Chryslers Chris Shunk

When Chrysler was in Chapter 11, the U.S. bankruptcy court decided that the new Pentastar would be free of any liability for accidents that involve Chrysler-branded products sold prior the ...

AP: Chrysler definitely filing for bankruptcy after debt talks "crumbled overnight" Chris Paukert

Building on speculation that first leaked yesterday is word this morning that a pair of Obama administration officials have told The Associated Press that Chrysler will indeed file for bankruptcy. ...

BREAKING: Chrysler lenders, U.S. Treasury reportedly agree to terms [*UPDATED] 6 months ago on Autoblog

Details are scarce at the moment, but word is emerging that Chrysler's lenders have reached a deal with the U.S. Treasury Department that could help stave off bankruptcy. According to a Reuters report, word is that the Pentastar's first-lien lenders have agreed to write down the $6.9 billion in ...

Chrysler's flexible new Pentastar V6 7 months ago on Autoblog

While the 2011 Jeep Grand Cherokee wowed the crowds in New York, what lies beneath could be a key to Chrysler's recovery. The new 3.6-liter V6, called Pentastar after the company's five-pointed-star logo, replaces seven – count 'em, seven – of Chrysler's aging engines, and stands as the ...

Chrysler begins Employee Pricing Plus Plus to move cars, cars 9 months ago on Autoblog

Just about everyone in the automotive industry is struggling, but Chrysler is taking the brunt of the punishment. The Pentastar's sales were down 30% in 2008, and the prospects aren't so hot for 2009. In an effort to drum up dealer traffic, Chrysler is pulling out all the stops with its new ...

Chrysler supposedly in 'chaos', suppliers could demand COD 11 months ago on Autoblog

GM is getting the lion's share of the glaring national spotlight due to the immediacy of the company's cash crunch, but Chrysler's situation is easily just as dire. Employees at the Pentastar know this, as evidenced by the fact that a full 25% of its salaried workforce took voluntary separation ...

Dodge developing Challenger SXT, could be Canada only 1 year ago on Autoblog

The Dodge Challenger SE is a good-looking coupe that dealers say is selling very well. We liked the base Challenger SE because it carried most of the styling cues of its far more expensive and fast SRT8 sibling at a reasonable price, and we can't wait to try out the mid-level HEMI-powered R/T. ...

Stay away from Disney World: All of Chrysler going on vacation same two weeks next July 1 year ago on Autoblog

A few months back, Chrysler threw a wrench in its employee vacation plans by mandating that all white collar workers take the last two weeks of July off. The move wasn't very popular due to the short notice provide, and didn't save much money, but team Pentastar has decided to do it again next year. ...

In lieu of leases, Chrysler wants you to "Shop 'til you Drive" 1 year ago on Autoblog

Chrysler's departure from the leasing game certainly isn't going to help dealers move stale product off their lots, so the automaker has announced a new sales program unimaginatively named the "Shop 'Til You Drive Sales Event." What'll it take to get you into a new Chrysler, Dodge or Jeep vehicle? ...

Chrysler cutting 1,000 white collar workers 1 year ago on Autoblog

Chrysler is losing money by the truck-load, and its vehicles aren't selling, so common sense dictates that team Pentastar was going to start making cuts soon. That time is now, when Chrysler notified workers that it would be cutting 1,000 white collar workers. Chrysler spokesman David Elshoff told ...

Spy Shots: 2009 Chrysler Sebring loses hood strakes 1 year ago on Autoblog

The Chrysler Sebring has been a major league disappointment since its introduction in 2007, but execs at Chrysler headquarters have promised that a new, better midsize sedan is on the way. The photo to the right is not that magical new Chrysler, but is what appears to be a warmed-over version of the ...

Nardelli returns to work after back injury 1 year ago on Autoblog

Chrysler LLC chief Bob Nardelli is back to work after being laid up with a bad back the past couple of weeks, and here we didn't even know he was hurt. Some bloggers we are. Nardelli's injury didn't require surgery, and the Chrysler CEO worked from home while getting the rest needed to tend to ...

2008 Dodge Challenger SRT8 en route to dealers 1 year ago on Autoblog

Click the image above for more pics of the Challenger SRT8 If you're one of the lucky 6,400 customers to lay claim to the 425 hp Dodge Challenger SRT8, we have good news. The first 1,000 special edition Challengers have already been built, and they're en-route to a dealer near you. For those of you ...

Chinese-made, Dodge-badged cars coming to Mexico next year 1 year ago on Autoblog

After years of talk, Chery is finally entering the North American market later this year, but the small car will be badged as a Dodge, and it'll be sold exclusively in Mexico. The decidedly un-Hornet-looking A1, which was designed by Bertone of Italy, will be rebadged as a Dodge and virtually ...

Chrysler turns museum into non-profit, asks dealers for donations 1 year ago on Autoblog

Chrysler's over-sized dealer-body has been struggling with the Pentastar's shrinking market share, but that's not stopping Chrysler brass from asking them for donations for the newly non-profit Walter P. Chrysler museum. Dealers are being asked to contribute $5,000 apiece to help keep the museum up ...

Chrysler workers none too happy about "mandatory" vacation 1 year ago on Autoblog

The recent decision by Chrysler to give employees a mandatory, unpaid two week vacation has workers peeved, and it's tough to blame them. Many long-time workers have already planned and paid for vacations that land outside of July 7-21, so those employees will have to cancel their plans or risk ...

Chrysler offering in-car web access later this year 1 year ago on Autoblog

Chrysler may be struggling with vehicle styling and interior quality, but the gang in Auburn Hills sure does love the gadgetry. Sirius satellite TV, heated and cooled cupholders, and Swivel-N-Go seating will soon be joined by in-car Internet access. The Washington Post reports Chrysler will utilize ...

Chrysler and Tata hook up... on computers 1 year ago on Autoblog

Chrysler has been on the look-out lately for dancing partners for anything from vehicle platforms to alternative propulsion, and the Pentastar has extended its outsourcing to IT services. Chrysler and Tata Consultancy have teamed up on a $120 million, multi-year contract that sources Chrysler's ...

Speculation for 2008: Ford and Chrysler to merge? 1 year ago on Autoblog

Chrysler and Ford have been at the top of the headlines all year long for various reasons, with Ford continuing to slim down by selling off its PAG brands, while Chrysler got dumped by Daimler and went private at the hands of Cerberus Capital Management. 2008 looks to be an equally interesting year ...

New Chrysler, new logo: say hello (again) to the pentastar 2 years ago on Autoblog

We knew Chrysler would be returning to its well known pentastar logo after the sale of itself from DaimlerChrysler to Cerberus Capital Management went through, and that day was last Friday. Soon after we got a tip from a reader pointing us to a new website promoting "The New Chrysler", as well ...

Chrysler Corp. will revive Pentastar logo 2 years ago on Autoblog

var digg_url = 'http://digg.com/business_finance/Chrysler_will_revive_Pentastar_logo'; In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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