OwnerLoyalty

Perhaps the most telling statistics of the merits or demerits of a new vehicle may be from owners who have driven that machine for a number of months. By that time, the new-car smell is beginning to wear off and the various positive ...

Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're ...

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ...