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And.... ACTION! Ford partners with film company for product placement
Ford's been working with studios to get its product featured in films for years, one of the first being the original Batmobile. But the automaker has now teamed with Our Stories Films to target minorities with the production company's family-themed movies. Under the agreement, Ford will be able to examine scripts for product placement opportunities, and will even get to make script-change suggestions. Ford will also integrate promotion of the films into its Web sites, fordurban.com and lincolnlounge.com. Our Stories Films was created by BET ... Read more →
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And.... ACTION! Ford partners with film company for product placement 2 years ago on Autoblog
Ford's been working with studios to get its product featured in films for years, one of the first being the original Batmobile. But the automaker has now teamed with Our Stories Films to target minorities with the production company's family-themed movies. Under the agreement, Ford will be able to ...
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