Oil Companies


Gas buyers favor brand, not price

Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price. According to NPD Group analyst David Portalatin, consumers cite "product performance" as their justification for buying one particular brand over another. It's all due to very effective branding and marketing, cites Portalatin. (We'd have to agree, as we've yet to meet anyone who can ... Read more →

Government investigating if Big Oil thwarting biodiesel Joel Arellano

This week, Illinois Governor Rod Blagojevich and the state's two U.S. senators, Richard Durbin and Barack Obama, sent letters to the heads of the six major oil companies as part of an investigation to ...

Gas buyers favor brand, not price 1 year ago on Autoblog

Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price. According to NPD Group analyst David ...

Government investigating if Big Oil thwarting biodiesel 3 years ago on Autoblog

This week, Illinois Governor Rod Blagojevich and the state's two U.S. senators, Richard Durbin and Barack Obama, sent letters to the heads of the six major oil companies as part of an investigation to see if they have any policies that are inhibiting construction and operation of biodiesel and ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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