Norbert Reithofer

The Detroit Auto Show is coming up. After that, we go to the Chicago Auto Show. Then New York and maybe Geneva. We are going to hob-knob with most of the auto industry titans: CEOs, Design Chiefs, Product Development Bosses. We will be at dinners, group interviews, one-on-one interviews and ...

Of all the things that have hampered performance over the last two decades, vehicle weight is at the top of the list. Automakers have responded by putting more power under the hood to make up for the extra pounds, and BMW is as guilty as the rest – particularly with its M cars. The first ...

As expected, the recently adjusted U.S. CAFE requirements have put pressure on automakers. Specifically brands focused on performance and luxury must do the most to change their impact on the environment. One company that falls into this category is BMW. Last September CEO Norbert Reithofer hinted ...

We knew that BMW chairman Helmut Panke would go "buh-bye" after his contract expires in 2007 due to BMW's policy to boot any leader over the age of 60, but we weren't sure who would take the helm. BMW has announced that the man for the job is Norbert Reithofer, who has been production manager since ...