NewSlogan


Dodge shortens ad slogan. Grabs life, but not horns.

BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to the shorter, simpler. "Grab Life." The reason, according to BrandWeek is to soften the brand's image to make it more palatable to potential female customers, as the original slogan apparently was too masculine in nature. The revised campaign reportedly kicks off next month. It'll be interesting to see how Dodge's new ads change to reflect this new focus, but we're not exactly sure that modifying the brand's ... Read more →

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Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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