NewLuxury


Audi Super Bowl ad puts "Old Luxury" on notice

Click image to see the Audi Super Bowl ad preview. Audi has posted a sneak preview of its Super Bowl spot. Fans of The Godfather will love it, and anyone even remotely aware of The Godfather's memorable scenes will get it. Whether it helps persuade luxury car buyers that the interlocking rings constitute an offer they can't refuse will be determined on future sales charts. If nothing else, however, we know that Audi certainly brought its "A" game to Super Bowl Sunday...and that Johnny Fontane will get that movie. Watch the preview here. ... Read more →

Audi says it will define the "new luxury" Jonathon Ramsey

According to Audi, well, all that "ye olde worlde traditional luxury" stuff is great, but it's not the new hotness. Scott Keogh, marketing head for Audi of America, says that the key now is to ...

Audi Super Bowl ad puts "Old Luxury" on notice 1 year ago on Autoblog

Click image to see the Audi Super Bowl ad preview. Audi has posted a sneak preview of its Super Bowl spot. Fans of The Godfather will love it, and anyone even remotely aware of The Godfather's memorable scenes will get it. Whether it helps persuade luxury car buyers that the interlocking rings ...

Audi says it will define the "new luxury" 1 year ago on Autoblog

According to Audi, well, all that "ye olde worlde traditional luxury" stuff is great, but it's not the new hotness. Scott Keogh, marketing head for Audi of America, says that the key now is to combine the values of old European luxury -- high quality and traditional prestige -- with new, West Coast ...






Autoblog Podcast #154: Gobbling up the News

Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.

 
 

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