New Brand


BMW considering 'green' brand

As expected, the recently adjusted U.S. CAFE requirements have put pressure on automakers. Specifically brands focused on performance and luxury must do the most to change their impact on the environment. One company that falls into this category is BMW. Last September CEO Norbert Reithofer hinted that the possible creation of a forth brand to mesh with BMW, Rolls-Royce and MINI is in the company's longterm plans through 2020. However, no specific details were uncovered until recently. The German manufacturer has come forward to state it is ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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