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Snip-Snip: GM slashing $800M from marketing budget (yes, even Transformers)

When you're forced into a life-and-death situation like General Motors, a lot of tough calls have to be made – yet some are more obvious than others. In this case, The General has made it clear that it plans to slash its North American marketing spending – by some $800 million dollars. That's an extra $200M on top of the $600M that already GM vowed it would cut by 2010 in a disclosure it made back in December. And it isn't just things like SuperBowl commercials, and print ads – vehicle incentives will also be impacted, ... Read more →

Chicago 2009: New AUTOBOTS on display Jeremy Korzeniewski

In addition to the Corvette Centennial Concept, Chevrolet showed three more AUTOBOTS at the Chicago Auto Show that will make their big screen debuts in the upcoming Transformers: Revenge of the ...

Snip-Snip: GM slashing $800M from marketing budget (yes, even Transformers) 10 months ago on Autoblog

When you're forced into a life-and-death situation like General Motors, a lot of tough calls have to be made – yet some are more obvious than others. In this case, The General has made it clear that it plans to slash its North American marketing spending – by some $800 million ...

Chicago 2009: New AUTOBOTS on display 10 months ago on Autoblog

In addition to the Corvette Centennial Concept, Chevrolet showed three more AUTOBOTS at the Chicago Auto Show that will make their big screen debuts in the upcoming Transformers: Revenge of the Fallen live action flick, along with one that we're all very familiar with. While we've seen images ...






Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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