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Click above for gallery of upcoming MINI Cabrio marketing materials

Now that the 2009 Mini Cabrio has been unleashed onto the interwebs, expect to witness a full-court advertising press as the automaker tries to keep up the positive momentum in sales over last year. MINI has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Cabrio, which is officially set to debut at the Detroit Auto Show next month. Previous marketing attempts have humorously suggested that it's never a good idea to lower the top, and a similar theme is being used again, except in a much more eye-catching manner. Seriously, how disturbing is the ice-covered guy? That's the stuff of nightmares.

Besides print materials, some screen captures of upcoming UK commercials indicate that lowering the soft top is never permissible, even in the face of freezing temperatures, monumental rain puddles or, um, the occasional Ninja attack. Take a look for yourself in the gallery below.

Gallery: 2009 MINI Cabrio marketing materials


[Source: MINI Forum]

MINI gets its marketing on for new Cabrio originally appeared on Autoblog on Wed, 03 Dec 2008 15:28:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2009 mini cabrio2009 mini convertible2009 mini cooper cabrio2009 mini cooper convertible2009MiniCabrio2009MiniConvertible2009MiniCooperCabrio2009MiniCooperConvertiblemini adsmini advertisementmini cabrio adsMiniAdsMiniAdvertisementMiniCabrioAdsWed, 03 Dec 2008 15:28:00 EST<![CDATA[VIDEO: MINI creates Bzzz for Clubman with new commercial]]>http://www.autoblog.com/2008/09/09/video-mini-creates-bzzz-for-clubman-with-new-commercial/http://www.autoblog.com/2008/09/09/video-mini-creates-bzzz-for-clubman-with-new-commercial/http://www.autoblog.com/2008/09/09/video-mini-creates-bzzz-for-clubman-with-new-commercial/#commentsFiled under: , , ,



MINI has a new commercial for the Clubman that looks like a teaser for a new Tim Burton film -- all it's missing is Johnny Depp. Detailing the arcane goings on at a funeral for a fly, we aren't sure how the commercial is supposed to make humans want to buy the car, but that's why ad guys get paid the big dollars and we don't. However, we do have to admit that the three-swatter salute was a nice touch. Follow the jump to watch the vid, and you can judge the... impact... for yourself. Thanks for the tip, Andreas!

[Source: YouTube]

Continue reading VIDEO: MINI creates Bzzz for Clubman with new commercial

VIDEO: MINI creates Bzzz for Clubman with new commercial originally appeared on Autoblog on Tue, 09 Sep 2008 09:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>bzzzbzzz commercialBzzzCommercialclubmancommercialcommercialsminimini advertisementmini clubmanmini clubman commercialmini commercialMiniAdvertisementMiniClubmanMiniClubmanCommercialMiniCommercialvideovideosyoutubeTue, 09 Sep 2008 09:02:00 EST