While Ford has enjoyed a year of exclusivity with its SYNC-branded version of Microsoft's in-car connectivity technology, the Redmond-based company has been itching to expand the availability of its in-car gadget integration system to other marques. According to the AP, the first post-Ford carmakers to use the platform in the U.S. will be sister companies Hyundai and Kia.
According to the report, the Korean automakers will have the right to offer the technology on its cars in November, but probably won't do so. The AP report quotes Velle Kolde, senior product manager for Microsoft Auto, saying the two companies are busy developing their own custom applications and don't plan to be ready until after that date.
There is no word yet on what the new system will be named, its cost or what vehicles it will be offered on. Currently the only automaker offering Microsoft's system in the U.S. is Ford. Fiat has rights to sell it internationally and calls its version Blue&Me.
UPDATE: Ford reminded us that only its version of Microsoft Auto's technology is called SYNC, so other brands will have to come up with and market their own names for it.
Eric Horvitz is the president of the Association for the Advancement of Artificial Intelligence, as well as being an AI researcher at Microsoft. When stuck in traffic one day in Seattle, he asked his nav system to reroute him via side streets, and the result was worse than being stuck on the highway. That incident turned into four years of research and data collection on traffic patterns to create the Clearflow traffic avoidance system for Microsoft's web portal-based Live Search Maps.
The point of Clearflow is to provide accurate route information that gives you the best chance to avoid traffic on highways and on the side streets. By logging data from 16,500 trips over 125,000 miles, Microsoft engineers came up with algorithms to predict traffic flow on highways and adjacent streets, the latter of which can be even more crowded than the main arteries.
Using the data collected in Seattle, along with the results from highway sensors, the system works for 72 cities, and can "predict congestion based on time of day, weather and other variables like sporting events." Clearflow went live Thursday, April 10, with the choice to "Choose route based on traffic".
Ford's SYNC system is winning friends left and right, with CNET giving it the nod as Coolest New Car Tech and The Detroit News calling it "the best $395 option of 2007". Sales of the Ford Focus, in which the system debuted, are up 22.5% this year, despite the car's iffy redesign. According to Ford, consumers are choosing to add SYNC to their cars two to one over those who skip it, and Microsoft, which supplies the software to run SYNC, has noticed this popularity. The software giant from Redmond has pretty big plans for its Automotive Business Unit beyond supporting Ford's SYNC system, and hopes to give its software system "daily relevance" within five years by networking infotainment systems with each other. A local search function, for instance, could offer multiple possible routes based on up-to-the-minute information gathered from the network.
All of these upgrades need to be paid for somehow, and Martin Thall, the General Manager of Microsoft's Automotive Business Unit, has suggested that they may integrate advertisements into the infotainment system as opposed to charging subscription fees like General Motors does with its OnStar service. After all, you hear ads on your radio and pass by billboards every time you get in your car, right? Would serving up advertisements or coupons to Starbucks while you're driving be a distraction, though? They better think this through carefully.
SYNC appears to be a big win so far for Ford, with the communications technology helping to move vehicles off dealer lots faster than vehicles without the system. Ford and Microsoft have been working to take SYNC to the next level, however, and the changes announced by Bill Gates at CES show that the technology is on an upward trajectory. Gates announced two new capabilities for SYNC that will help Ford offer a richer multimedia experience while competing with GM's OnStar satellite service.
First, SYNC will soon be able to assist drivers in calling 911 if an accident is detected. Drivers will need a SYNC-paired phone for SYNC 911 Assist to work, and since the SYNC simply uses the driver's phone, there is no monthly charge for the service. Ford tells us that it had to clear hurdles for 911 Assist because the government doesn't want systems to call 911 without human intervention, so a 10-second buffer gives drivers the ability to cancel the call. If the occupants of the vehicle are incapacitated, SYNC will automatically call 911 if the driver doesn't cancel the 911 call after 10 seconds. Ford points out that 911 Assist doesn't need an operator working as a 911 middle-man, giving it a speed advantage over OnStar. Hit the jump to read about SYNC's Vehicle Health Reports and Ford's official press release.
You can see a gallery of photos from the CES announcement here.
Popular Mechanics is handing out its breakthrough awards, and Ford's SYNC made its way into the tech magazine's top 10 breakthrough products. SYNC's reasonable $395 price tag and voice recognition capability gave Ford and Microsoft's joint project the edge, and Popular Mechanics also really liked the fact that SYNC can read your text messages to you. SYNC will be available on 12 Ford products for the 2008 model year, with more availability in 2009.
Ford wasn't the only automaker to make its way onto the breakthrough award list, either. GM, BMW, and DaimlerChrysler's joint Two-Mode Hybrid project was also recognized for its ability to save fuel on the gas guzzlers that need it most.
Siemens and Microsoft have announced a joint partnership to develop the next generation of in-car entertainment and sat-nav products, which, much like the Ford/Microsoft Sync system, will allow users to connect everything from mobile phones to media players. Recognizing that standalone audio systems are quickly becoming a thing of the past, the new system seeks to integrate every facet of the "digital lifestyle" into one all-encompassing unit. The fruits of their labors should be in production by 2009, assuming all goes well over in Redmond.
Home racing games have come a long way since Pole Position, with controllers providing feedback to virtual drivers, while true to life graphics and vehicle driving dynamics making the action feel much more real. Microsoft has even engineered some real-life smoke from their official steering wheel, even though the software giant from Redmond, Washington really wishes the problem didn't exist.
The pneumatic experts at Festo have taken a big step towards making the most real-life racing game experience, and the extent of on-road feel of their new contraption looks very impressive. Festo uses Fluidic Muscles and mechatronic systems to give users a true sensation of either driving or flying, depending on the software being used. It's really more of an industrial simulator than a game, and we're pretty sure it costs a bit more than a Playstation 3. Either way, we'll need to come up with a business case to AOL for buying one for the Autoblog team. You can check out a video of the Festo system after the jump.
Every now and then carmakers come out with gadgets that actually make life a little easier, but then charge the world for it. Not Ford, as its new Sync voice-activated in-car communications and entertainment system can be optioned at a relatively low $395, or you can get it completely free with any Lincoln product. All up, Sync will be available in 12 Ford, Lincoln and Mercury products this fall, and, it'll eventually spread to nearly all Blue Oval products within the next two years. Some high-spec Ford models such as the Ford Edge Limited or Ford Focus SES will also get Sync as standard.
For the $395 asking price, you get the ability to connect digital media players such as an iPod and Bluetooth cell phones to your car and control them with your voice or steering wheel mounted buttons. According to Ford's own research, up to 70% of new car buyers are looking for the ability to use such devices in their cars, and there's not much else out there that's as easy and convenient to use as the new Sync. Considering some luxury carmakers charge exorbitant rates for such technology or don't offer it at all, it's nice to see one of the domestics taking the lead and making it affordable for the average consumer.
When I was a kid, I used to sit in front of the computer and draw up concept cars on Microsoft Paint. It was, and still is, a very primitive application, but it was simple enough for me to use back in grade school. I even designed the graphics for a local ISP's website on MS Paint, but that was the extent of it.
Here's someone, meanwhile, with the know-how and the skills who decided to render a Lamborghini Murcielago, with considerable detail and skill, all on Microsoft Paint. What's more is that he captured the entire process on video and uploaded it to YouTube, from blank page to finished product. Someone with too much time on his hands? Probably, but his video has been making the rounds. And remember, if the time-lapse nine-minute video has you bored halfway through, think of how long it must have taken him in real time.
At Ford's recent 2008 product information event, the Blue Oval showed that it's catching up to the competition on many fronts, including powertrains, interior quality, and overall refinement. The fact is, the folks over in Dearborn are playing catch-up vs. the competition, and in some ways Ford has a lot of work ahead of it. One area where the automaker's been lacking was with regards to iPod compatibility and integration in its vehicles, but with Microsoft's Sync technology rolling out for 2008, Ford's ready to jump to the head of the class.
We sat down with representatives from Ford and Microsoft during our recent trip to Dearborn, and we got an in-depth walkthrough of Ford's multimedia initiative. Sync integrates MP3 players and Bluetooth phones into the stereo system to give drivers greater flexibility to their digital assets. One very exciting aspect of Sync is that high-end stereo and nav systems aren't needed to use the technology. Sync will be standard on all Lincoln models and available as an option on most Fords and Mercurys for MY 2008. During our demo, we saw a Zune player (like we said, it's Microsoft) plugged into the audio jack inside the armrest storage area, plus a Blackberry device connected via Bluetooth, all running through the stereo. More on Microsoft's and Ford's Sync software, as well as an in-depth demonstration video is available after the jump.