Autoblog

Well look at that, the quarter panel vent from the new Focus can look good! No need to complain yet that this is but another Ford we'll never see, as it may not happen on any continent. Auto Bild has gone to press with shots of a new Mercury Capri concept that is rumored to be the work of an extremely skilled PhotoChopper. We're also unsure if the details they cite about the car being a sub-3,000 pound 2+2 with 140-250 horsepower and a production date of 2012 are fanciful or rooted in truth, but none of that matters. This thing is off the hook to our puppy-dog enthusiastic eyes. Mercury has nothing badass in its lineup, and while it'd be weird to be proffering this car with KISS makeup next to an entire lineup of handsomized Fords, we think it might be a way for Ford to reel in some new blood to the brand. Just don't call it Cougar. Cougars drive Mercurys - though probably while smoking Capris. Call it whatever, just put it on sale.

[Source: carspyshots.net]

If you drive a Ford product built before 2005, do us all a favor and give your dealership a call. Ask them if your car or truck is one of the 10 million vehicles out there recalled for repair of a cruise control switch. Trust us, this is not something you want to ignore, as there have been fires, lawsuits, and deaths attributed to this issue.

Word from Washington is that federal safety officials are concerned as less than half of the recalled vehicles have been returned to dealerships for repair (come on people, we told you about this in August, 2006!). This has triggered a rare "consumer advisory" from the National Highway Traffic Safety Administration who are urging motorists to take action. Ford is also re-notifying owners. The NHTSA is also quick to point out that there is no need to schedule an appointment for the repair as some dealers are even providing quick drive-through services for the fix.

The long list of recalled vehicles has been included after the jump.

[Source: Automotive News, subs. req'd]

If SYNC sells cars for Ford, the Blue Oval is now going to see how well its latest electronic add-on moves the metal. In an effort to compete with OnStar, Ford has developed SmartAlert with a company called SkyWay Systems, Inc., of Colorado. Available to be installed by dealers by Ford, Lincoln, and Mercury dealers, SmartAlert uses GPS and can operate as a stolen car tracking service, and it will be connected to a call center that can unlock your doors for you. The system can also keep track of your speed, so teens beware: parents can set the system up to alert them to your lead-footed ways via cell phone, e-mail, or text message. To have SmartAlert installed will cost from $700 to $1,200 for the first year, after which, as with OnStar, customers will pay a monthly fee. Add this to the new features coming in SYNC 2.0 like 911 Assist, and it appears we have a nice little rivalry going in the field of in-car telematics.

[Source: Auto News, sub req'd]

Not long ago here on Autoblog we wondered, what exactly is the point of the Mercury brand? As it turns out, dealers have nearly the same question, and they aren't getting any clear, compelling answers. At the Chicago Auto Show, Ford's Group Vice President Jim Farley said "Its role is changing, but we're not going to compromise Mercury." Around the Detroit Auto Show, CEO Alan Mulally said Ford remains committed to Mercury. Of course, Mulally also said Jaguar was part of The Way Forward -- no one knew that he meant it was the way forward for Tata.

There is only one problem with Ford's statements of support: there's no new product in the Mercury pipeline (the upcoming hybrid Milan doesn't count as a new piece of original product), and no one at Ford is giving any indication of when there will be. A huge amount of elbow grease is being expended to polish the Ford brand, and after that, Lincoln is taking up all the space on a second stage. It's clear that Ford would rather sell Lincolns than Mercurys. Last year, Mercury sales dropped almost 7 percent, while Lincoln sales rose more than 9 percent. Still, Lincoln sold 37,000 fewer cars than Mercury.

But all of this, understandably, has dealers wondering what's really going to happen with Mercury. People who buy Mercurys want Mercurys, with its "independent-minded" image and greater percentage of female buyers "very loyal to the brand." Ford can't afford to shed Mercury sales while it works to shepherd Lincoln to the top of the heap. Yet until Ford reveals what it's going to do with the house of the Grand Marquis -- indeed, that it's going to do anything at all -- then one can only assume that brand interest will suffer... and with it, sales.

[Source: Bloomberg]

Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000 on the hood of a Milan, but in California incentives could reach $3,000. CNW Marketing Research President Art Spinella points out to The Detroit News that this selective spend approach is a lot like what new top marketing guy Jim Farley did successfully during his time at Toyota.

After looking at all the red arrows in January's "By the Numbers" report here at Autoblog, we're guessing Ford isn't the only company looking to bump incentives. How many times do Toyota, Honda, and Nissan all report down sales in the same month? At least Ford bumped prices first so the upcoming price battle could be mitigated somewhat.

[Source: The Detroit News]

Ford Motor company has bumped the prices of its domestic vehicles by an average of $198 fleet-wide, bringing the overall model year increase to $502 per car, truck, van, and utility vehicle. The only vehicles not effected by the latest increase are the Lincoln Town Car, the E-Series vans, and the soon to be defunct Lincoln Mark LT. While half a grand sounds like a lot of money, it only represents a 1.8-percent increase over last year's overall costs, which is a full percentage point less than the average inflation in the past year. While nobody likes to see prices go up, it's hard to fault Ford for attempting to keep up with the financial times. The big question is whether customers will be willing to pay for the hike in a soft car market, or if Ford will need to put more cash on the hood to move metal.

[Source: Automotive News - Sub. Req.]

SYNC appears to be a big win so far for Ford, with the communications technology helping to move vehicles off dealer lots faster than vehicles without the system. Ford and Microsoft have been working to take SYNC to the next level, however, and the changes announced by Bill Gates at CES show that the technology is on an upward trajectory. Gates announced two new capabilities for SYNC that will help Ford offer a richer multimedia experience while competing with GM's OnStar satellite service.

First, SYNC will soon be able to assist drivers in calling 911 if an accident is detected. Drivers will need a SYNC-paired phone for SYNC 911 Assist to work, and since the SYNC simply uses the driver's phone, there is no monthly charge for the service. Ford tells us that it had to clear hurdles for 911 Assist because the government doesn't want systems to call 911 without human intervention, so a 10-second buffer gives drivers the ability to cancel the call. If the occupants of the vehicle are incapacitated, SYNC will automatically call 911 if the driver doesn't cancel the 911 call after 10 seconds. Ford points out that 911 Assist doesn't need an operator working as a 911 middle-man, giving it a speed advantage over OnStar. Hit the jump to read about SYNC's Vehicle Health Reports and Ford's official press release.

You can see a gallery of photos from the CES announcement here.

[Source: Ford]

FoMoCo never chromed out the Freestar and sent it to the Town Car division, but a version of Ford's new large wagon crossover called the Flex is reportedly headed to Lincoln. It would seem at first blush to be a better match for Mercury's product mix, but Ford wants Lincoln to become the volume seller under the L-M umbrella. What will power the Lincoln version is not yet known, but a variety of powertrains have been used in variants of the platform. Ford could snatch the 4.4-liter V8 from Volvo, but it's more likely to use some iteration of the new Duratec 3.5 or 3.7. The Lincoln badge is certainly befitting of some extra kick from the engine room for differentiation, and we'd expect a more luxe interior, too.

The Ford Flex will bow first, of course, and be allowed to hold court for about a year. The other version could be held back a full year, allowing Lincoln's seven-passenger alternative to vandom to get a solid footing. We're not sure what to think. A Lincoln version would definitely absorb some production capacity, but will it sell, or will Lincoln have a taste of the R-Class mystique? We think a better way to share the Flex would be to go retro and create a modern-day Volvo 245 GLT. A blacked out egg-crate grille, some different lights, throw in that force-fed V6 and there you go.

[Source: Car and Driver via Winding Road, Photo: Winding Road]

A paucity of hot product, and an unintentional buyer boycott has claimed the last Mercury-only dealership. Dealerships trading singularly in Mercury products were always few and far between; the brand was usually paired with Lincoln, but Community Motor Company in Canonsburg, PA has sold only new Mercurys for 57 years. The small family run dealership will continue to sell used vehicles, which have seen the franchise through even as yearly sales of new Mercurys have dropped to one third of their 1989 high point of 300 cars. The only salesperson, Joe Mastrangioli Jr., didn't feel any pressure from the Blue Oval to hang it up, but Ford does need to trim its retail network. Elevated age, health concerns, as well as a tough sales climate have made it feel like the right time for Community Motor to bow out.

Mercury appears to be gasping for breath like a porgy washed ashore. They are nice enough cars; the Milan is handsome and nicely trimmed, the Sable got a more distinctive face this year, and the Mountaineer is what every Explorer should be. Initial quality is better than most, according to JD Power, and the brand knocked it out of the park on Power's 2007 Dependability ratings, too. Despite that, nobody seems to be paying any attention to Mercury (sales are down 6.7% through November). It could be that the brand has nothing unique to offer other than tarted up Fords. The fleet-only status of the Crown Victoria makes the Mercury store the only place to get the Panther platform without the Town Car drag, but the Grand Marquis long ago had its day in the sun. Every time we lament the fortunes of Mercury like this, we get an email from Ford letting us know it has product in the pipeline for its Roman god of Commerce and Speed (how ironic is that?). We'll have just have to wait and see.

[Source: Auto News - sub req., Photo: Larry Rippell]

Despite the lack of a formal announcement (nor any real surprise), the Detroit News has the inside scoop on Ford's plan to close its Ontario plant after production of the Crown Victoria, Mercury Grand Marquis and Lincoln Town Car ceases, likely by the end of 2010.

The 2.6-million square foot facility currently employs over 2,400 workers and has built a number of models, ranging from the Pinto to the Escort.

Canadian Auto Workers (CAW) president, Buzz Hargrove, admitted to the News that, "There's nothing we can do to save St. Thomas," but we think there is. Convince Ford that the livery market is still dependent on the Panther-platform stalwart, despite New York City's vow to make all of its taxis hybrids in the next few years, and revamp the current car to be all things to all cops by fitting a new V8, a custom, police-friendly interior and anything else the boys (and gals) in blue could want.

[Source: Detroit News]