Mercenaries2


Free gas promotion for video game goes awry in UK

Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North London and giving away £20,000 ($35,000) worth of free gas. The free fuel was pumped by actors wearing military garb (with bandoliers!) in £40 increments to any who drove up. While those receiving the priceless petrol were thrilled, area ... Read more →

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Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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